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New Report: The Internet Has More Influence Over Consumer Health Actions than Traditional DTC Channels
Date:2/9/2010

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    • About Cybercitizen Health® v9.0

    Access to the Health Influence Mapping Research Module is immediately available to subscribers of Manhattan Research’s Cybercitizen Health® v9.0 market research and strategic advisory service.

    Cybercitizen Health® v9.0 was fielded in Q3 2009 among 8,600 U.S. adults (ages 18+). The consumer market research and strategic advisory service focuses on how consumers use new media and technology for health and its impact on treatment and product decisions. In addition to the data, clients receive strategic deliverables including research reports, client briefings, and access to the Manhattan Research analyst team to answer specific questions. Broad consumer research can also be segmented to derive insight into a wide range of eHealth preferences and behaviors for over 100 therapeutic groups.

    For more information about subscribing to this service and gaining access to the in-depth physician market data and analysis, contact sales(at)manhattanresearch(dot)com, call 1.888.680.0800, ext. 2 or visit www.manhattanresearch.com/cch.

    Manhattan Research at ePharma Summit

    Manhattan Research Senior Director of Research Monique Levy will be speaking at ePharma Summit as part of the “Optimize Your Integrated Promotional Channel Mix” panel with Novartis, CMI, and QualityHealth. The conference is taking place February 8-10, 2010 at the Hyatt Regency in Philadelphia. For conference and registration information, please visit www.iirusa.com/epharmasummit. If you’d like to connect with Ms. Levy during the conference, p
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