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New Report: The Internet Has More Influence Over Consumer Health Actions than Traditional DTC Channels
Date:2/9/2010

file of Consumers Highly Influenced by the Internet, TV, and Doctors
  • Employment, Income, and Education Profile of Consumers Highly Influenced by the Internet, TV, and Doctors
  • Internet Access and Device Ownership Profile of Consumers Highly Influenced by the Internet, TV, and Doctors

  • III. Outlook: The Evolving Role of the Internet on Consumer Health
     
    • Percentage of Consumers Whose Health Actions are Influenced Moderately, Little or Not at all by Various Online Source
    • Outlook for the Empowered Online Health User and Online Health

    IV. Leveraging the Health Influence Landscape for Healthcare Marketing
     
    • Share of Patient Base Physicians Report Bring Online Information into Consultation
    • Viagra.com Showing Examples of Tools to Promote Discussions between Patients and Physicians
    • iPatientEd and CobbMeter – Examples of Digital Products that Support Patient-Physician Consultations
    • Phreesia Patient Check-In Solution
    • Kyp’s iKyp Webkey and Other Products
    • Kyp Teams with Agency and Major Pharma to Boost Patient Education and Adherence for Psoriasis
    • Nurses' Belief on How They Influence Patient Treatment Choices
    • Examples of Nurse Access on myhumira.com
    • Viral Health Marketing on Bannermoments.c
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    Source: PRWeb
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