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New Report: The Internet Has More Influence Over Consumer Health Actions than Traditional DTC Channels
Date:2/9/2010

aluates and benchmarks the relative influence of various online and offline health sources on consumer health decisions and actions with the goal of helping marketers better align and implement their marketing strategies. For more information and an excerpt from the report, please visit: www.manhattanresearch.com/products/Research_Modules/Consumer/influence-consumer-health-dtc-marketing.aspx.

Topics Covered in Report

Title: Health Influence Mapping: Benchmarking the Influence of Various Sources on Consumer Health Actions

I. The Relative Influence of the Internet on Consumer Health Decisions and Actions

 
  • Percentage of Consumers Whose Health Decisions and Actions are Strongly Influenced by Various Health Sources   
  • Percentage of Consumers Whose Health Decisions and Actions Are Strongly Influenced by Various Online Sources
  • Reach and Relative Influence of Various Health Sources

II. Profile of Consumers Highly Influenced by Internet, TV, and Doctors
 
  • Rx and Influencer Characteristics of Consumers Highly Influenced by Internet, TV, and Doctors   
  • Age and Gender Pro
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