Navigation Links
New Report: The Internet Has More Influence Over Consumer Health Actions than Traditional DTC Channels
Date:2/9/2010

Manhattan Research’s Health Influence Mapping Research Module Helps Marketers Understand the Relative Influence of Various Communication Channels on Consumer Health Behavior

New York, NY (PRWEB) February 9, 2010 -- The Internet has considerably more influence over consumer health decisions and actions than traditional channels like print, TV and radio, according to pharmaceutical and healthcare market research company Manhattan Research’s latest report, “Health Influence Mapping: Benchmarking the Influence of Various Sources on Consumer Health Actions.” The report also points out that though the Internet’s role in healthcare has soared over the past decade, healthcare professionals still have the strongest effect on consumer health behavior.

“With all the changes in media and healthcare, we think it’s critical for marketers to take a step back and check their assumptions around the relative influence of various health sources on consumer behavior,” said Monique Levy, Senior Director of Research at Manhattan Research and lead author of the report. “We found many interesting results that can help marketers better align their marketing strategies in 2010. For example, despite the buzz around social media, editorial health content still has significantly more influence over consumer health actions than various forms of social media.”

The Health Influence Mapping Research Module is part of Manhattan Research’s Cybercitizen Health® v9.0 market research and strategic advisory service. It evaluates and benchmarks the relative influence of various online and offline health sources on consumer health decisions and actions with the goal of helping marketers better align and implement their marketing strategies. For more information and an excerpt from the report, please visit: www.manhattanresearch.com/products/Research_Modules/Consumer/influence-consumer-health-dtc-marketing.aspx.

Topics Covered in Report

Title: Health Influence Mapping: Benchmarking the Influence of Various Sources on Consumer Health Actions

I. The Relative Influence of the Internet on Consumer Health Decisions and Actions

 
  • Percentage of Consumers Whose Health Decisions and Actions are Strongly Influenced by Various Health Sources   
  • Percentage of Consumers Whose Health Decisions and Actions Are Strongly Influenced by Various Online Sources
  • Reach and Relative Influence of Various Health Sources

II. Profile of Consumers Highly Influenced by Internet, TV, and Doctors
 
  • Rx and Influencer Characteristics of Consumers Highly Influenced by Internet, TV, and Doctors   
  • Age and Gender Profile of Consumers Highly Influenced by the Internet, TV, and Doctors
  • Employment, Income, and Education Profile of Consumers Highly Influenced by the Internet, TV, and Doctors
  • Internet Access and Device Ownership Profile of Consumers Highly Influenced by the Internet, TV, and Doctors

III. Outlook: The Evolving Role of the Internet on Consumer Health
 
  • Percentage of Consumers Whose Health Actions are Influenced Moderately, Little or Not at all by Various Online Source
  • Outlook for the Empowered Online Health User and Online Health

IV. Leveraging the Health Influence Landscape for Healthcare Marketing
 
  • Share of Patient Base Physicians Report Bring Online Information into Consultation
  • Viagra.com Showing Examples of Tools to Promote Discussions between Patients and Physicians
  • iPatientEd and CobbMeter – Examples of Digital Products that Support Patient-Physician Consultations
  • Phreesia Patient Check-In Solution
  • Kyp’s iKyp Webkey and Other Products
  • Kyp Teams with Agency and Major Pharma to Boost Patient Education and Adherence for Psoriasis
  • Nurses' Belief on How They Influence Patient Treatment Choices
  • Examples of Nurse Access on myhumira.com
  • Viral Health Marketing on Bannermoments.com
  • Inspire.com Powering Health Community on Association Websites
  • Healthcare Monitor by Jellyvision Lab

About Cybercitizen Health® v9.0

Access to the Health Influence Mapping Research Module is immediately available to subscribers of Manhattan Research’s Cybercitizen Health® v9.0 market research and strategic advisory service.

Cybercitizen Health® v9.0 was fielded in Q3 2009 among 8,600 U.S. adults (ages 18+). The consumer market research and strategic advisory service focuses on how consumers use new media and technology for health and its impact on treatment and product decisions. In addition to the data, clients receive strategic deliverables including research reports, client briefings, and access to the Manhattan Research analyst team to answer specific questions. Broad consumer research can also be segmented to derive insight into a wide range of eHealth preferences and behaviors for over 100 therapeutic groups.

For more information about subscribing to this service and gaining access to the in-depth physician market data and analysis, contact sales(at)manhattanresearch(dot)com, call 1.888.680.0800, ext. 2 or visit www.manhattanresearch.com/cch.

Manhattan Research at ePharma Summit

Manhattan Research Senior Director of Research Monique Levy will be speaking at ePharma Summit as part of the “Optimize Your Integrated Promotional Channel Mix” panel with Novartis, CMI, and QualityHealth. The conference is taking place February 8-10, 2010 at the Hyatt Regency in Philadelphia. For conference and registration information, please visit www.iirusa.com/epharmasummit. If you’d like to connect with Ms. Levy during the conference, please email media(at)manhattanresearch(dot)com or call 212-255-7799.

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com, email sales(at)manhattanresearch(dot)com or call 1.888.680.0800.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.decisionresourcesinc.com.

###

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

Read the full story at http://www.prweb.com/releases/2010/02/prweb3582264.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. American Heart Association Surgical Supplement Journal Report: Appropriate Hospital Discharge System Can Prevent Future Cardiac Events
2. New Report: Dangerous Drug Side Effects and Deaths Doubled Since 1998... Seniors Hit Hardest
3. New Report: Increasing Oregons Cigarette Tax Will Reduce Smoking, Save Lives and Save Money
4. New report: private/public insurance mix is most practical way to achieve universal coverage
5. New Report: Increasing Marylands Cigarette Tax Will Reduce Smoking, Save Lives and Save Money
6. Report: Medicare-Administered Drug Benefit Would be More Affordable, Comprehensive, Stable than Current Private Insurance-Run Drug Benefit
7. Landmark Report: Excess Body Fat Causes Cancer
8. New Report: Tobacco Regulation Would Save Iowa $449 Million in Health Care Costs by Preventing 25,700 Kids from Smoking
9. Report: Too Few Physicians, Nurses to Implement Presidential Candidates Health Reform Plans
10. American Heart Association Themed Issue Journal Report: Journal Edition Dedicated to Womens Unique Hypertension Issues
11. New MedPAC Report: Abbreviated Biogenerics Pathway Urgently Needed
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... , ... June 25, 2016 , ... On Friday, June ... a Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments ... of the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott ...
(Date:6/24/2016)... ... 24, 2016 , ... June 19, 2016 is World Sickle Cell Observance Day. ... the benefits of holistic treatments, Serenity Recovery Center of Marne, Michigan, has ... , Sickle Cell Disease (SCD) is a disorder of the red blood cells, which ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas of ... AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to ...
(Date:6/24/2016)... , ... June 24, 2016 , ... ... at the Clinical Decision Making in Emergency Medicine conference in Ponte Vedra Beach, ... journal articles published in Emergency Medicine Practice and Pediatric Emergency Medicine ...
(Date:6/24/2016)... ... ... National recruitment firm Slone Partners is pleased to announce the ... as Vice President of North American Capital Sales at HTG Molecular . ... team in the commercialization of the HTG EdgeSeq system and associated reagents in North ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , Belgium , June 24, ... VNRX), today announced the appointment of Dr. ... Directors as a Non-Executive Director, effective June 23, ... Audit, Compensation and Nominations and Governance Committees.  As ... Futcher will provide independent expertise and strategic counsel ...
(Date:6/23/2016)... 23, 2016 Any dentist who has made an ... current process. Many of them do not even offer this ... and high laboratory costs involved. And those who ARE able ... such a high cost that the majority of today,s patients ... Parsa Zadeh , founder of Dental Evolutions Inc. and ...
(Date:6/23/2016)... , June 23, 2016 Research and ... Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data derived ... Assessment of major trends with potential impact on the market ... of market segmentation which comprises of sub markets, regional and ...
Breaking Medicine Technology: