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New Red Cross PSA Highlights Haiti Relief and Features Music by John Mayer
Date:2/3/2010

Award-winning musician donates song 'The Heart of Life' and $500,000 to support relief efforts

WASHINGTON, Feb. 3 /PRNewswire-USNewswire/ -- The American Red Cross today launched national television and radio public service advertisements (PSAs) for Haiti relief efforts that feature the music of seven-time Grammy Award winning musician, John Mayer. To view the PSA, please visit http://bit.ly/HeartofLifePSA.  For a broadcast ready version of the PSA, please visit Redcross.org.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090108/RedCrossLOGO)

The public service announcement shows how even the smallest donation can make a difference to those affected by the devastating January earthquake. It includes a montage of people in the U.S. doing whatever they can to support the relief effort.  From neighborhood yard sales to local small businesses donating their profits, the American Red Cross mission is fueled by these individual acts of giving which translate into help for people impacted by the disaster.  

Mayer's song, "The Heart of Life," serves as the soundtrack for the TV and radio spots – the moving song contains an optimism and belief in love with the lyrics, "pain throws your heart to the ground, love turns the whole thing around. No, it won't all
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SOURCE American Red Cross
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