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New Quick and Convenient Emergen-C(R) Shot Gives Immune Systems a Fighting Chance This Fall
Date:10/21/2009

FOOTHILL RANCH, Calif., Oct. 21 /PRNewswire/ -- A new tasty citrus-flavored vitamin drink is now being offered in a 2.5 ounce liquid shots nationwide to help give immune systems a healthy boost* this Fall.

Emergen-C Immune+(TM) is a new formula providing a fun, healthy and convenient way to get a concentrated boost of immune-strengthening nutrients. The new Emergen-C Immune+ is comprised of the original Emergen-C(®)( )formula, containing 1,000 milligrams of vitamin C, plus a proprietary immune complex with beta glucans, a healthy dose of zinc and a host of other nutrients - all working together to help support the body's natural immune function.*

This new vitamin drink is available in the familiar fizzy drink mix packets, but also comes in new concentrated 2.5-ounce liquid shots, establishing Emergen-C as the first vitamin supplement to offer an immune system boosting liquid shot.

"People are becoming more aware of this new growing trend toward shot products, but Emergen-C has taken it to an entirely new level by offering a new shot that is truly healthy," said J.J. Virgin, a nationally-renowned nutritionist who has recommended Emergen-C fizzy drink mix to her clients for several years. "I love the fact that the Emergen-C products have no artificial sweeteners and no preservatives. It's all good for you."

Virgin, who may be best known for her appearances on the Dr. Phil Show, is a UCLA graduate with a doctoral degree in health and fitness. In her recent travels, she has seen a growing number of people across the country taking steps to stay healthy and recommends maintaining a proactive approach.

"So many people are looking for ways to boost their immune health right now," said
Virgin, who continually promotes the basics of staying healthy. "We know that diet, exercise and sleep are very important, but we can't always commit to that lifestyle.

"From my perspective, Emergen-C is the quick and easy solution to getting some cutting-edge nutrients. The formula is impressive and let's face it, it's cool to be healthy. But it takes a lot of work, so Emergen-C gives us a real shot."

Ron Fugate, president and chief executive officer of Alacer Corp., maker of Emergen-C, said that the new Emergen-C Immune+ shot was developed to meet the needs of those with high stress lifestyles that are always on the go. The Emergen-C shots are fun and practical for them.

"Our goal is to provide a product that delivers immune-boosting vitamins in a concentrated, fast, convenient and enjoyable form," said Fugate, recognizing that a certain group greatly needs those product attributes. "College students face great obstacles to staying healthy. With a son in college, I fully understand the challenges of living arrangements along with demanding educational and social commitments. For them, quick and convenient vitamins are most definitely the ticket to maintaining their health."

With so much interest in staying healthy on campus this Fall, Emergen-C will be giving away a month's supply of shots to college students via their "Big Shots on Campus" contest. More information coming soon to emergencshots.com.

Formula for Success

Besides Immune+, Emergen-C will now be offering quick, convenient, fun and healthy shots for two other new products. Consumers can now get the original and best-selling orange-flavored Emergen-C, without the mixing, in a 2.5-ounce shot. One Emergen-C orange shot delivers 1,000 milligrams of immune-boosting* vitamin C plus naturally energizing* B vitamins, electrolytes and antioxidants.

And for those health-minded individuals looking for healthy energy,* the new Emergen-C Alert!(TM) formula contains a proprietary blend of nutrients to support a feeling of energy and mental focus.* Like the other new products, Alert! is available in both a berry-flavored 2.5 ounce shot and fizzy drink mix packets. In addition, these products are all preservative-free, naturally sweetened and contain no artificial flavors or colors.

"I am very excited about the healthy ingredients in the new Alert! product and commend Emergen-C for developing an energy shot that provides a healthier alternative to the leading energy shots currently on the market," said Virgin, who for several years has placed Emergen-C in her starter kits for new clients.

The new Emergen-C shots and flavored fizzy drink mixes are available in health food stores, supermarkets, convenience stores, drug stores and mass merchandisers nationwide. For more information about these exciting new Emergen-C products, go to emergencshots.com.

About Alacer Corp.

For more than 35 years, Alacer Corp., based in Foothill Ranch, Calif., has been an industry leader and innovator in developing, manufacturing and marketing dietary supplements and nutritionally-enhanced products that support an energetic, healthy lifestyle.* Alacer annually produces more than 400 million packets of Emergen-C®, a registered trademark of Alacer Corp.

* These statements have not been evaluated by the U.S. Food and Drug Administration.

These products are not intended to diagnose, treat, cure or prevent any disease.

SOURCE Alacer Corp.


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SOURCE Alacer Corp.
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