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New PurinaCare(TM) Pet Health Insurance Helps Offer Dogs and Cats a Lifetime of Health and Happiness

First Pet Health Insurance Under Purina(R) Brand Is Comprehensive, Simple

and Easy-to-Use

ST. LOUIS, June 11 /PRNewswire/ -- Millions of pet owners consider their dogs and cats to be their best friends and they want to provide them with the best care possible for a healthy, happy life. This commitment, combined with significant advances in veterinary medicine, has resulted in dogs and cats living longer than ever before. Many medical advances once available only to humans, including cat scans, MRIs and chemotherapy, are now available in veterinary practices nationwide, giving pet owners new opportunities to provide their pets with the best care possible throughout their lifetimes.

Now pet owners can help give their dogs and cats a lifetime of health and happiness with the introduction of PurinaCare, the first pet health insurance under the Purina brand. PurinaCare offers two simple, easy-to-use and comprehensive plans that are designed to help dog and cat owners take advantage of the latest advances in veterinary medicine with less worry about the financial implications.

"For over 85 years, Purina has been a trusted leader in the pet food industry with a focus to provide a lifetime of health and happiness for pets," said David Goodnight, D.V.M., president and chief operating officer of PurinaCare Insurance Services, Inc., a wholly-owned subsidiary of Nestle Purina PetCare Company. "PurinaCare pet health insurance is a natural extension of this vision."

According to Goodnight, while an increasing number of pet owners are taking a more proactive role to support their pets' overall health and wellness, less than one percent of pets are currently insured due to a lack of awareness of pet insurance or dissatisfaction with current plan options. "We are excited to use Purina's pet expertise, innovation, brand trust, and experience to deliver simple, comprehensive, and easy-to-use pet health insurance that meets the needs of today's highly involved pet owners," he said.

In today's growing pet economy, pet owners spend an estimated $24.5 billion annually on veterinary services, over-the-counter drugs and other health supplies for pets.(1)

A Lifetime of Health and Happiness

PurinaCare features two simple plans that offer a variety of monthly premiums and deductible levels to fit most budgets. Both plans provide coverage for illness, injuries and accidents, hospitalization, surgery, prescription medications, and hereditary conditions. The PurinaCare plus Preventive Care plan is designed to encourage the use of routine preventive care by also covering certain customary annual costs of routine vaccinations, flea and heartworm preventative medications, routine annual physical exams and lab tests, and certain other preventive care as outlined in the policy. A complete list of coverage is available on

With either plan, pet owners can choose from four different deductible levels: $100, $250, $500 and $1,000. There is a 20-percent co-pay once the annual deductible has been met. All of the plan inclusions and exclusions are clearly outlined in the policy. In addition, PurinaCare allows owners to visit the veterinarian of their choice, including veterinary specialists, who are licensed in the U.S. PurinaCare directly reimburses clients for all covered claims.

"Millions of pet owners trust Purina to help their four-legged friends live long and healthy lives," said William Broun, director of business development for Nestle Purina PetCare Company. "We feel there is a tremendous opportunity to educate these owners about the benefits of insuring their pets so they can take advantage of the latest veterinary advances and wellness care with less worry about the financial implications."

While all pet owners and their beloved four-legged friends can benefit from PurinaCare pet health insurance, there are added benefits for insuring early. Insuring puppies and kittens with PurinaCare plus Preventive Care provides coverage for certain initial veterinary procedures including vaccinations, spaying/neutering and micro-chipping. And, it means coverage may already be in place if an accident, illness or hereditary condition covered under the policy occurs unexpectedly. PurinaCare pet health insurance coverage is available for puppies and kittens who are eight weeks of age or older.

Pet owners can visit to learn more about PurinaCare, receive a free, no-obligation quote or complete an application for insurance. The user-friendly Web site provides detailed overviews on the two plan options, deductible levels, and benefits of pet health insurance. To support pet owners' needs, trained customer service staff is also available via phone at 866-787-7676. Like all insurance, there are some limitations and exclusions that apply based on the precise terms of the policy.

PurinaCare Insurance Services, Inc., a wholly-owned subsidiary of Nestle Purina PetCare Company, is located in San Antonio, Texas. PurinaCare pet health insurance will be available on a state-by-state basis pending state regulatory review and approval. A subsidiary of American International Group, Inc. (AIG) will be the issuer of the insurance policies and will register the insurance offerings in every state. For a current list of states in which PurinaCare is currently available, pet owners can visit

Trademarks owned by Societee des Produits Nestle S.A. and used by PurinaCare Insurance Services, Inc. with permission of the trademark owner.

Insurance services offered by PurinaCare Insurance Services, Inc. Producer licensing pending in some jurisdictions. Insurance underwritten by member companies of American International Group, Inc. Issuance of coverage subject to underwriting review and approval. The description herein is a summary only. It does not include all terms, conditions and exclusions of the coverage described. Please refer to the actual policy for complete details of coverage and exclusions. Coverage may not be available in all jurisdictions. For availability, please visit

About Nestle Purina PetCare

The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri, where Ralston Purina was founded more than a century ago. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. One of the leading global players in the pet food industry, Nestle Purina PetCare is part of the Swiss-based Nestle S.A. -- the world's largest food company.

About PurinaCare Insurance Services, Inc.

PurinaCare Insurance Services, Inc. (PISI) is a wholly-owned subsidiary of Nestle Purina PetCare Company. PISI will market and sell PurinaCare(TM) policies as a licensed insurance agency.

About American International Group, Inc.

American International Group, Inc. (AIG), a world leader in insurance and financial services, is the leading international insurance organization with operations in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional and individual customers through the most extensive worldwide property-casualty and life insurance networks of any insurer. In addition, AIG companies are leading providers of retirement services, financial services and asset management around the world. AIG's common stock is listed on the New York Stock Exchange, as well as the stock exchanges in Ireland and Tokyo.

(1) The American Veterinary Medical Association (AVMA), "U.S. Pet

Ownership and Demographics Sourcebook," 2007

SOURCE PurinaCare
Copyright©2008 PR Newswire.
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