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New PurinaCare(TM) Pet Health Insurance Helps Offer Dogs and Cats a Lifetime of Health and Happiness
Date:6/11/2008

First Pet Health Insurance Under Purina(R) Brand Is Comprehensive, Simple

and Easy-to-Use

ST. LOUIS, June 11 /PRNewswire/ -- Millions of pet owners consider their dogs and cats to be their best friends and they want to provide them with the best care possible for a healthy, happy life. This commitment, combined with significant advances in veterinary medicine, has resulted in dogs and cats living longer than ever before. Many medical advances once available only to humans, including cat scans, MRIs and chemotherapy, are now available in veterinary practices nationwide, giving pet owners new opportunities to provide their pets with the best care possible throughout their lifetimes.

Now pet owners can help give their dogs and cats a lifetime of health and happiness with the introduction of PurinaCare, the first pet health insurance under the Purina brand. PurinaCare offers two simple, easy-to-use and comprehensive plans that are designed to help dog and cat owners take advantage of the latest advances in veterinary medicine with less worry about the financial implications.

"For over 85 years, Purina has been a trusted leader in the pet food industry with a focus to provide a lifetime of health and happiness for pets," said David Goodnight, D.V.M., president and chief operating officer of PurinaCare Insurance Services, Inc., a wholly-owned subsidiary of Nestle Purina PetCare Company. "PurinaCare pet health insurance is a natural extension of this vision."

According to Goodnight, while an increasing number of pet owners are taking a more proactive role to support their pets' overall health and wellness, less than one percent of pets are currently insured due to a lack of awareness of pet insurance or dissatisfaction with current plan options. "We are excited to use Purina's pet expertise, innovation, brand trust, and experience to deliver simple, comprehensive, and easy-to-use pet health insurance that meet
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SOURCE PurinaCare
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