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New Product Has More Than Shtick Appeal It's Not Just a Shoe Horn, It's a Shoe Horn on a Stick
Date:4/29/2010

The newest product to make its way into pop culture fodder is ShoeDini, the As Seen On TV shoe horn with a telescoping pole. Designed to help people with back, hip, and leg pain easily slip their shoes on and off without having to bend over, the commercial calls a spade a spade - or in this case, a shoe horn on a stick, a shoe horn on a stick. Featuring a famously annoying voice, the latest ASOTV item has crossed over from a helpful aide to a highly sought after gag gift.

Wayne, NJ (PRWEB) April 28, 2010 -- The newest product to make its way into pop culture fodder is ShoeDini, the As Seen On TV shoe horn with a telescoping pole. Designed to help people with back, hip, and leg pain easily slip their shoes on and off without having to bend over, the commercial calls a spade a spade - or in this case, a shoe horn on a stick, a shoe horn on a stick. Featuring a famously annoying voice, the latest ASOTV item has crossed over from a helpful aide to a highly sought after gag gift.

According to Anand "Andy" Khubani, CEO and president of Ideavillage Products Corp, the company behind such As Seen On TV mega-hit products as Smooth Away, HD Vision Ultras and more, the ShoeDini commercial has thrust the little tool into the mainstream and taken on a humorous life of its own. "People are buying the shoe horn as an over-the-hill birthday gag gift as well as for its intended use," said Khubani. The most interesting purchase was from a caller who wanted to use it as a pooper scooper for their teacup Chihuahua because "it looked like the perfect size." On the item's cross-over uses, Khubani said simply, "It's not just a shoehorn; it's a shoe horn on a stick!"

For more information, visit www.tryshoedini.com


Headquartered in Wayne, New Jersey, Ideavillage Products Corporation has been bringing innovative products to market under the As Seen On TV banner since 1999. Dedicated to providing affordable quality products offering solutions to life's everyday problems, the As Seen On TV category has become on of today's most popular line of consumer goods. Products are available at food, drug, and mass retail outlets nationwide. Ideavillage has actively supported charitable organizations such as the Breast Cancer Research Foundation, Cherish the Children Foundation, and more.

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Read the full story at http://www.prweb.com/releases/2010/04/prweb3936894.htm.


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