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New Product Has More Than Shtick Appeal It's Not Just a Shoe Horn, It's a Shoe Horn on a Stick
Date:4/29/2010

The newest product to make its way into pop culture fodder is ShoeDini, the As Seen On TV shoe horn with a telescoping pole. Designed to help people with back, hip, and leg pain easily slip their shoes on and off without having to bend over, the commercial calls a spade a spade - or in this case, a shoe horn on a stick, a shoe horn on a stick. Featuring a famously annoying voice, the latest ASOTV item has crossed over from a helpful aide to a highly sought after gag gift.

Wayne, NJ (PRWEB) April 28, 2010 -- The newest product to make its way into pop culture fodder is ShoeDini, the As Seen On TV shoe horn with a telescoping pole. Designed to help people with back, hip, and leg pain easily slip their shoes on and off without having to bend over, the commercial calls a spade a spade - or in this case, a shoe horn on a stick, a shoe horn on a stick. Featuring a famously annoying voice, the latest ASOTV item has crossed over from a helpful aide to a highly sought after gag gift.

According to Anand "Andy" Khubani, CEO and president of Ideavillage Products Corp, the company behind such As Seen On TV mega-hit products as Smooth Away, HD Vision Ultras and more, the ShoeDini commercial has thrust the little tool into the mainstream and taken on a humorous life of its own. "People are buying the shoe horn as an over-the-hill birthday gag gift as well as for its intended use," said Khubani. The most interesting purchase was from a caller who wanted to use it as a pooper scooper for their teacup Chihuahua because "it looked like the perfect size." On the item's cross-over uses, Khubani said simply, "It's not just a shoehorn; it's a shoe horn on a stick!"

For more information, visit www.tryshoedini.com


Headquartered in Wayne, New Jersey, Ideavillag
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