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New Private Exchange for Health Insurance Coming to New Jersey
Date:5/6/2013

employees select health insurance coverage. At the heart of the Bloom Health platform is a proprietary decision support tool that guides consumers through every step of the benefit selection process.

“We are proud of the work we have done to transform the way employers offer health benefits in America, granting employers more predictability over their costs while giving employees more choice and customization than they’ve ever had before,” said Bloom Health CEO Simeon Schindelman. “It is a privilege to partner with Horizon, an industry leader, to usher in this new era of benefits innovation at a time when employers and employees are turning to their health plans for new and creative approaches to better benefits.”

About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer, is a tax-paying, not-for-profit health services corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association, serving more than 3.6 million members with headquarters in Newark and offices in Wall, Mt. Laurel, and West Trenton. Learn more at http://www.HorizonBlue.com.

About Bloom Health
Bloom Health is a leader in the private exchange defined contribution marketplace, committed to assisting employers of all sizes adopt an employer-sponsored benefits platform that provides true cost predictability for employers and increased choice and personalization for employees. Bloom Health was founded in 2009 and is headquartered in Minneapolis.

Read the full story at http://www.prweb.com/releases/2013/5/prweb10701310.htm.


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