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New Poll: Americans Still Confused by President Obama's Health Care Plan -- Siegel+Gale Survey Finds Dramatic Lack of Understanding of Basic Points in Plan, Even Among Democrats
Date:9/18/2009

Survey Methodology

The survey was conducted by Siegel+Gale LLP, a strategic brand consulting firm in New York City. The survey of the general public was conducted on September 12-14, 2009 among 1,042 individuals 18+ years of age using Greenfield Online's consumer panel. The maximum sampling error of the survey is +/- 3.0 percentage points at the 95% level of confidence.

The survey of health care activists was taken by 102 members of Boston-based WEGO Health's panel of health care experts, bloggers, and other activists. The maximum sampling error of this survey is +/- 9.7 percentage points at the 95% level of confidence.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotel Group, The Internal Revenue Serv
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SOURCE Siegel+Gale
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