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New Oral-B(R) Triumph(TM) With SmartGuide(TM) is the First Power Toothbrush With a Wireless Display
Date:9/28/2007

New Product Clinically Proven to Improve Brushing Habits

SAN FRANCISCO, Sept. 28 /PRNewswire-FirstCall/ -- Oral-B(R), the world's leading toothbrush brand, today announced the launch of Oral-B(R) Triumph(TM) with SmartGuide(TM) at this year's American Dental Association (ADA) Annual Session. Triumph is Oral-B's smartest toothbrush that now comes with a wireless display that visually helps consumers improve their brushing habits to promote cleaner teeth and healthier gums.

The average person spends about 47 seconds brushing his or her teeth, less than half the 2 minutes dentists recommend.(3) Many people brush too hard, which can contribute to early gum recession. The experts at Oral-B wanted to help consumers brush the way dentists recommend, thoroughly and gently. Their team of scientists and engineers created the Triumph with SmartGuide combining wireless technology with the most common learning style - visual stimulation - to improve consumers' brushing habits.

This latest toothbrush from Oral-B features Smart Technology, in which the brushhead, handle and now visual display work together so users can receive visual cues that help them brush better. The unique FlossAction brushhead and handle are embedded with microchips. The handle communicates with the wireless display to signal when you are brushing too hard, when to move to the next quadrant of the mouth, when you have brushed for two minutes, and when it is time to replace the brushhead.

"We wanted to take our best technology to the next level," said Dr. Paul Warren, dentist and vice president, Global Professional and Scientific Relations, P&G Oral Care. "The Oral-B Triumph has been clinically proven to prevent and reverse gingivitis and to provide outstanding plaque removal. Now, we've created the only power toothbrush that addresses one of the most common problems seen by dentists and hygienists - improper brushing habits."

Those who use the Triumph with SmartGui
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SOURCE Oral-B
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