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New Oral-B(R) Triumph(TM) With SmartGuide(TM) is the First Power Toothbrush With a Wireless Display
Date:9/28/2007

New Product Clinically Proven to Improve Brushing Habits

SAN FRANCISCO, Sept. 28 /PRNewswire-FirstCall/ -- Oral-B(R), the world's leading toothbrush brand, today announced the launch of Oral-B(R) Triumph(TM) with SmartGuide(TM) at this year's American Dental Association (ADA) Annual Session. Triumph is Oral-B's smartest toothbrush that now comes with a wireless display that visually helps consumers improve their brushing habits to promote cleaner teeth and healthier gums.

The average person spends about 47 seconds brushing his or her teeth, less than half the 2 minutes dentists recommend.(3) Many people brush too hard, which can contribute to early gum recession. The experts at Oral-B wanted to help consumers brush the way dentists recommend, thoroughly and gently. Their team of scientists and engineers created the Triumph with SmartGuide combining wireless technology with the most common learning style - visual stimulation - to improve consumers' brushing habits.

This latest toothbrush from Oral-B features Smart Technology, in which the brushhead, handle and now visual display work together so users can receive visual cues that help them brush better. The unique FlossAction brushhead and handle are embedded with microchips. The handle communicates with the wireless display to signal when you are brushing too hard, when to move to the next quadrant of the mouth, when you have brushed for two minutes, and when it is time to replace the brushhead.

"We wanted to take our best technology to the next level," said Dr. Paul Warren, dentist and vice president, Global Professional and Scientific Relations, P&G Oral Care. "The Oral-B Triumph has been clinically proven to prevent and reverse gingivitis and to provide outstanding plaque removal. Now, we've created the only power toothbrush that addresses one of the most common problems seen by dentists and hygienists - improper brushing habits."

Those who use the Triumph with SmartGuide are up to four times more likely to brush the dental-recommended two minutes than with a regular manual toothbrush.(4) And, a recent study showed that 93 percent of those who used the Triumph with SmartGuide reduced their aggressive brushing behavior within 30 days.

Oral health remains a widespread problem across the country, with more than half (53 percent) of adults having some form of gingivitis, and 75 percent of people over the age of 35 having some form of gum disease.(1) Tooth loss is also a common problem among Americans, with one in four adults age 60 and older having lost all his or her teeth. In fact, Americans lose up to 164 million hours of work each year due to dental visits or problems.(2)

Oral-B Triumph with SmartGuide is available in North America at department, retail and specialty stores for a suggested retail price of $149.99. For additional information regarding Oral-B Triumph with SmartGuide visit http://www.oralb.com.

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R) and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

(1) U.S. Department of Health and Human Services. "Oral Health U.S., 2002" Accessed 4/30/07 at http://drc.hhs.gov/report/pdfs/section3-diseases.pdf

(2) National Center for Health Statistics, Centers for Disease Control and Prevention. "National Health Interview Survey." Accessed 4/13/07 at http://drc.hhs.gov/report/17_1.htm

(3) In clinical tests conducted by Oral-B/Crest (P&G)

(4) Centers for Disease Control and Prevention. "New Report Finds Improvements in Oral Health of Americans" Accessed 3/15/07 at http://www.cdc.gov/od/oc/media/pressrel/r050825.htm


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SOURCE Oral-B
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