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New Online Tote Board to Give Supporters Fundraising Updates During MDA Telethon This Sunday
Date:8/31/2013

TUCSON, Ariz., (PRWEB) August 31, 2013

For the first time ever, viewers tuning in to the 2013 MDA Show of Strength Telethon Sunday will be able to keep track of telethon donations through a new online tote board feature that will continuously update as the show airs on ABC stations nationwide at 9/8c.

Viewers will be able to check MDA’s website, mda.org, for regular updates on how much is being raised through the telethon as the show airs from coast to coast.

The tote will consist of generous donations made by the American public through phone, online, text and direct marketing campaigns, and contributions made by national partners who help MDA through telethon-related fundraising campaigns. The tote starts on Sunday at 9 p.m. Eastern and will go through Labor Day at midnight when the final tote will be posted online.

"The tote board is a longtime MDA telethon tradition that we are excited to now bring online for the first time in our 48-year history," said MDA President and CEO Steven M. Derks. "Supporters enjoy seeing the combined donations add up to a remarkable sum that fuels our lifesaving and life-enhancing mission. With the continued support of the American public and our partners, we hope to see the numbers on the tote board climb higher than ever so we can continue to invest in research and services for our families. Because of past support we are at a very hopeful time in the fight against muscle disease with more new drugs in development over the next 5 years than in the past 50 years combined."

MDA will also acknowledge donors and local partners on the website through Labor Day.

About MDA Show of Strength Telethon

The MDA telethon is one of America’s longest-standing and beloved fundraising and entertainment events. For 48 years, funds raised by MDA telethons have contr
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