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New Online Store Makes Buying Cosmetics a Healthy Choice
Date:2/19/2010 joins the effort to eliminate toxic chemicals on two fronts. First, they provide a one-stop online shop for only the purest cosmetics, personal care, and baby care products from a number of specialty producers. Second, they devote a portion of their profits to supporting objective research and further development of safe, pure products.

Cincinnati, OH (PRWEB) February 19, 2010 -- Toxic toothpaste from China is old news, but do you know what’s in your cosmetics and lotion?

A young company bridges the gap between small producers of pure cosmetics and the people who want to find and use those pure products. At the same time, is generating funds to support the American Cancer Society… and other groups dedicated to improving the purity of personal care products and the health and safety of American consumers.

In addition to offering home delivery of over 250 cosmetics and personal care products that are guaranteed pure, dedicates a portion of profits to groups focusing on safe products and public health. With each purchase, the shopper designates which one of the causes they want their purchase to support. Those funds will go to promote open and transparent regulatory oversight of cosmetics, scientific research on the potential links between product ingredients and health risks, and research and development of pure products.

The site makes it simple for shoppers to buy pure, safe cosmetics, personal care and baby care products to reduce their families’ exposure to potentially toxic ingredients and process by-products. carries only items that are certified pure based on third-party analysis by the EWG—Environmental Working Group—a non-profit team of researchers and consumer advocates. The EWG has designed—and continues to expand—an accessible database that provides objective safety ratings for over 52,000 products covering over 8,800 ingredients and process by-products. (The Skin Deep Cosmetic Safety Database can be accessed at

On a mission to make the world a purer place, Repurify’s co-founders wanted a better way to find pure products for themselves and their families. When they saw the size of the problem, they took up the challenge.

“We’ve united a lot of people who are interested in getting suspect chemicals out of their lives. They just aren’t sure where to begin or who they can really trust. We can point them to the information and options they’ve been looking for,” says co-founder Hunter Thurman.

“Our research has led us to great companies that make products our team really loves. We use them every day. We’re excited to support a community around this concern . . . and to give back to the movement,” adds co-founder Matt Hunckler.


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Source: PRWeb
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