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New Niche Plastic Fabrication Technology Requires Aggressive Education Expert States
Date:12/30/2013

allenge is to create the awareness of the technology as an option for the product developer. It’s rather easy to advertise, make sales calls, etc. when selling a commoditized product or service. However niche markets within a commoditized marketplace is more challenging. Brian DuFresne, Envision’s Sales and Marketing Manager explains, “The first thing we needed to do back in 2001 was determine what market we want to reach. Then, we needed to really nail down the decision makers at prospective clients. Lastly, we needed to decide the means to get the message to them. By aggressive cold calling and investing in optimizing our website (SEO) we were able to get and audience to listen to the technology sell itself.”

Envision has seen repeated success with their sales model and their education effectiveness with their clientele. On an annual basis, Envision serves close to 140 customers and has an average increase of 10% each year.

Read the full story at http://www.prweb.com/releases/2013/12/prweb11437773.htm.


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