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New National Public Health Program Shows Smokers How to Become an EX
Date:3/31/2008

ic understanding of their smoking behavior, the EX website will help smokers be better prepared for the difficulties that may lie ahead after throwing away that last pack.

-- Connect to a virtual support group that allows those who are trying to quit share their experiences and challenges. Social support is a significant factor in helping smokers quit successfully.

-- Learn more about pharmacotherapy resources, such as nicotine replacement patches, lozenges, gum and prescription medications. These products can help reduce withdrawal symptoms and cravings during the short term, and allow smokers to deal with the behavior changes needed to make sure they stay off cigarettes for good.

-- Link to quit-smoking resources in Alliance states.

Creative for EX was produced by Austin, Texas-based Idea City/GSD&M, the agency of record for the American Legacy Foundation's advertising on smoking cessation. New York City-based phd conceptualized and implemented the media planning and buying strategy for the EX campaign.

EX(R) is a new public health campaign presented by the National Alliance for Tobacco Cessation, a collaboration of the nation's leading public health organizations and 14 states. The campaign will build smokers confidence in quitting smoking and guide them to useful resources that foster successful quit attempts. EX is the culmination of several years of research and testing, combining an understanding of the power of nicotine addiction with messages that resonate with and motivate smokers toward behavior change. The EX approach is peer to peer and focuses on re-learning life without cigarettes, targeting the activities that prompt smokers to light up at the same times every day. The campaign, which began airing nationwide on March 31, 2008 includes television, radio, online, out-of-home advertising and a state-of-the-art, interactive Web site (http://www.BecomeAnEX.org) wi
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SOURCE National Alliance for Tobacco Cessation
Copyright©2008 PR Newswire.
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