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New National Public Health Program Shows Smokers How to Become an EX
Date:3/31/2008

WASHINGTON, March 31 /PRNewswire-USNewswire/ -- An unprecedented new public health campaign created by an alliance of national organizations and state health agencies was launched today in Washington, DC. The program, called EX(R), will change the way smokers think about the difficult process of quitting, and guide them to valuable free resources to build a successful quit attempt. Not since the Fairness Doctrine was applied to tobacco in 1968-1970 have so many public health organizations aligned to get a smoking cessation message to the public at large.

This new public education effort will encourage smokers to approach quitting smoking as "re-learning life without cigarettes." EX provides smokers with information that can help them prepare for a quit attempt by 1) "Re-learning" their thinking on the behavioral aspects of smoking and how different smoking triggers can be overcome with practice and preparation; 2) "Re-learning" their knowledge of addiction and how medications can increase their chances for quitting success; and 3) "Re-learning" their ideas of how support from friends and family members can play a critical role in quitting.

EX will educate smokers through advertisements on television, radio and online and via out-of-home promotions. The program also offers smokers a new Web site, http://www.BecomeAnEX.org, which features action-oriented tools and information to help smokers prepare for quitting by developing a personalized plan, as well as a virtual community, where smokers can share stories and best practices about their quit attempt.

Most smokers in America - 70 percent - want to quit, but in 2000, only about five percent were successful in quitting long-term. Quitting smoking is ultimately one of the single most important lifestyle changes one can make to improve and extend their lives. Tobacco-related death is the leading cause of preventable death in the U.S.
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SOURCE National Alliance for Tobacco Cessation
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