Navigation Links
New Momentum Launches Anti-Counterfeiting Software for Pharmaceutical Companies
Date:2/25/2009

IRVINE, Calif., Feb. 25 /PRNewswire/ -- Already a leader in the High Tech industry, New Momentum, provider of Enterprise Brand Intelligence software, is now offering its anti-counterfeiting software to pharmaceutical companies.

Stu Clifton, New Momentum CEO, reported, "According to the Center for Medicine in the Public Interest, worldwide counterfeit sales are increasing at about 13 percent annually -- nearly twice the pace of legitimate pharmaceuticals -- and could become a $75 billion industry by 2010. These counterfeits pose a significant threat to patient safety as well as eroding pharmaceutical manufacturers' revenues and brand. Our solution gives our clients the tools they need to quickly find the counterfeits and get them to cease operations."

A leading pharmaceutical manufacturer, comparing the New Momentum solution with another anti-counterfeiting software product, reported that they found twice as many counterfeiters using New Momentum's software in the first 8 weeks. And, within 6 weeks, the New Momentum software enabled them to identify several large-scale, potential network rings.

The company's Enterprise Brand Intelligence solution, which is based on an advanced web mining technology, gives pharmaceutical manufacturers greater visibility into the global internet activity on a dynamic 24/7 basis. A custom dashboard and email alerts keep the brand security group apprised regarding new potential counterfeit activity. This solution provides manufacturers with the ability to find new targets and networks that sell counterfeits; locate large players; and better model to find consistent trends.

About New Momentum

New Momentum offers SaaS-based Enterprise Risk Management (ERM) software that combats the rapidly increasing revenue, profit, brand, and market share erosion resulting from counterfeits, gray market sales and supply interruptions. The company's solutions, which provide unmatched visibility into the global open market, include Enterprise Brand Intelligence (anti-counterfeiting), Enterprise Sales Intelligence (finds channel violations) and Supply Risk Management (manages supply interruptions). www.newmo.com


'/>"/>
SOURCE New Momentum
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Global Capacity Reports Momentum in Healthcare Market
2. Inspirational Teams of Athletes with Diabetes Build Momentum in 2009 with Sponsorship from Long-Acting Insulin Lantus(R) and Rapid-Acting Insulin Apidra(R)
3. Natural TMJ Relief(R) Gains Momentum in the Medical Marketplace
4. Alternative to LASIK Increases Momentum with U.S. Consumers
5. Nations First of its Kind Consumer Medication Return Initiative Creates Momentum for Safe Drug Disposal in the U.S.
6. Open Biosystems Open Access RNAi Program Continues to Gain Momentum Worldwide
7. Vital Health Technologies, Inc. / Caribbean American Health Resorts Inc. Acquires Momentum Medical Group, Inc.
8. New Legal Momentum Publication Exposes How Abstinence-Only Programs Harm Women and Girls
9. Orqis(R) Medicals MOMENTUM Trial Abstract Accepted for Late Breaking Clinical Trial Presentation at the American College of Cardiology Annual Meeting
10. World Cancer Campaign Builds Momentum Globally with International Initiative to Protect Children From Secondhand Smoke
11. Eclipsys Announces Strong Market Momentum for Sunrise Pharmacy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/3/2016)... ... ... Each year, about 800,000 people suffer from cerebral vascular accidents, or strokes. ... for one death every four minutes. Many people who survive a stroke are ... a video series called “Your Brain,” in conjunction with its medical journal “Balance,” in ...
(Date:5/3/2016)... ... May 03, 2016 , ... Ogawa World USA introduced ... user friendly Samsung tablet and exclusive Smart Application. The Smart 3D combines the best ... massage with a customized user profile and specialized massage program, each user has a ...
(Date:5/3/2016)... ... May 03, 2016 , ... Intrigma, the leading provider of ... is expanding its use of Intrigma’s cloud-based physician scheduling solution, Efficient Scheduler (a ... concept. The Portland, Oregon based health system conducted a one-year pilot of the ...
(Date:5/3/2016)... ... May 03, 2016 , ... Octo Consulting ... and digital consulting services to the federal government, has been awarded a $9.9 ... Indefinite Quantity (ID/IQ) contract in support of the U.S. Army Program Executive Office ...
(Date:5/3/2016)... ... ... Huntington Beach orthopedic doctor , Dr. Rick Pospisil, now offers arthroscopic ... diagnose and treat joint problems. During this procedure, Dr. Pospisil makes a small incision ... and lens that illuminate and magnify the various structures in the joint so that ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... 2016  While Abbott,s announced purchase of St. ... repair and stent business, healthcare research firm Kalorama ... firmly into patient monitoring.  Kalorama said that patient ... areas, with double-digit growth expected the next 5 ... Remote Patient Monitoring . Abbott Laboratories agreed ...
(Date:4/28/2016)... , April 28, 2016  The blood testing ... million dollars, according to Kalorama Information and The Freedonia ... immunoassays and nucleic acid testing.  The healthcare research firm ... progress in developing blood collection stations and in improving ... in Kalorama Information,s report, Blood Testing Market ...
(Date:4/28/2016)... -- Oramed Pharmaceuticals Inc. (NASDAQ: ORMP ... the development of oral drug delivery systems, announced today that ... presented by Joseph Gunnar & Co. LLC, taking ... . Nadav Kidron , CEO of Oramed, will ... Presentation Details:   PIONEERS 2016, presented by ...
Breaking Medicine Technology: