Navigation Links
New Momentum Launches Anti-Counterfeiting Software for Pharmaceutical Companies
Date:2/25/2009

IRVINE, Calif., Feb. 25 /PRNewswire/ -- Already a leader in the High Tech industry, New Momentum, provider of Enterprise Brand Intelligence software, is now offering its anti-counterfeiting software to pharmaceutical companies.

Stu Clifton, New Momentum CEO, reported, "According to the Center for Medicine in the Public Interest, worldwide counterfeit sales are increasing at about 13 percent annually -- nearly twice the pace of legitimate pharmaceuticals -- and could become a $75 billion industry by 2010. These counterfeits pose a significant threat to patient safety as well as eroding pharmaceutical manufacturers' revenues and brand. Our solution gives our clients the tools they need to quickly find the counterfeits and get them to cease operations."

A leading pharmaceutical manufacturer, comparing the New Momentum solution with another anti-counterfeiting software product, reported that they found twice as many counterfeiters using New Momentum's software in the first 8 weeks. And, within 6 weeks, the New Momentum software enabled them to identify several large-scale, potential network rings.

The company's Enterprise Brand Intelligence solution, which is based on an advanced web mining technology, gives pharmaceutical manufacturers greater visibility into the global internet activity on a dynamic 24/7 basis. A custom dashboard and email alerts keep the brand security group apprised regarding new potential counterfeit activity. This solution provides manufacturers with the ability to find new targets and networks that sell counterfeits; locate large players; and better model to find consistent trends.

About New Momentum

New Momentum offers SaaS-based Enterprise Risk Management (ERM) software that combats the rapidly increasing revenue, profit, brand, and market share erosion resulting from counterfeits, gray market sales and supply interruptions. The company's solutions, which provide unmatched visibility into the global open market, include Enterprise Brand Intelligence (anti-counterfeiting), Enterprise Sales Intelligence (finds channel violations) and Supply Risk Management (manages supply interruptions). www.newmo.com


'/>"/>
SOURCE New Momentum
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Global Capacity Reports Momentum in Healthcare Market
2. Inspirational Teams of Athletes with Diabetes Build Momentum in 2009 with Sponsorship from Long-Acting Insulin Lantus(R) and Rapid-Acting Insulin Apidra(R)
3. Natural TMJ Relief(R) Gains Momentum in the Medical Marketplace
4. Alternative to LASIK Increases Momentum with U.S. Consumers
5. Nations First of its Kind Consumer Medication Return Initiative Creates Momentum for Safe Drug Disposal in the U.S.
6. Open Biosystems Open Access RNAi Program Continues to Gain Momentum Worldwide
7. Vital Health Technologies, Inc. / Caribbean American Health Resorts Inc. Acquires Momentum Medical Group, Inc.
8. New Legal Momentum Publication Exposes How Abstinence-Only Programs Harm Women and Girls
9. Orqis(R) Medicals MOMENTUM Trial Abstract Accepted for Late Breaking Clinical Trial Presentation at the American College of Cardiology Annual Meeting
10. World Cancer Campaign Builds Momentum Globally with International Initiative to Protect Children From Secondhand Smoke
11. Eclipsys Announces Strong Market Momentum for Sunrise Pharmacy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Global Healthcare Management’s ... Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s ... The fun run is geared towards children of all ages; it is a ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the ... danger possible to save lost souls in the Philippines. “The Journey: From the Mountains ... a dedicated teacher of the Bible. She has taught all ages and currently teaches ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest and ... plans to open a flagship location in Covington, LA at 401 N. U.S. Highway ... store next to Office Depot in the Holiday Square shopping center. Its location allows ...
(Date:10/12/2017)... ... 2017 , ... Asante, a nationally recognized health system in ... existing home health joint venture through an agreement, effective October 1, 2017, to ... home health company with Asante, delivering clinically integrated care, for the past eight ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... -- NDS received FDA 510(k) clearance in May 2017 for its highly ... designed for endoscopy environments. An innovative secondary monitor solution, ZeroWire ... support the improvement of patient outcomes, procedural efficiency, and the lowering ... ... ...
(Date:10/4/2017)... 4, 2017  South Korean-based healthcare product Development Company ... "cprCUBE" on Kickstarter. The device will educate the user ... with better efficiency compared to the dated and pricey ... on efficacy of the compression for a more informed ... goal to raise $5,000. ...
(Date:10/2/2017)... 2017  Eli Lilly and Company (NYSE: ... third quarter of 2017 on Tuesday, October 24, 2017. ... day with the investment community and media to further ... call will begin at 9 a.m. Eastern time. Investors, ... webcast of the conference call through a link that ...
Breaking Medicine Technology: