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New Media-Led Effort Responds to AIDS Crisis in Black America
Date:6/25/2009

nvention (June 26-27, Minneapolis) and provide free onsite HIV testing as part of BAMP's Test 1 Million initiative. As part of a commitment through Act Against AIDS, the NNPA will also produce a series of editorials about the impact of HIV/AIDS on Black America for its News Service. NNPA will also work with BAMP to provide complementary web-videos featuring interviews with people living with and affected by HIV/AIDS for posting to both BlackPressUSA.com and member newspaper websites as well as work with member newspapers to place Greater Than AIDS print and online PSAs.

Additional BAMP supporting companies and commitments will be announced in coming months.

About the Black AIDS Media Partnership

The Black AIDS Media Partnership (BAMP) is a sustained commitment among major U.S. media companies to work together to address the AIDS crisis facing Black Americans. Organized in collaboration with Act Against AIDS, a multi-year effort by the U.S. Centers for Disease Control and Prevention (CDC) to help refocus national attention on the HIV/AIDS crisis in the United States, the Partnership is undertaking a coordinated campaign presented under a common brand - Greater Than AIDS - to reach Black Americans with life-saving information about HIV/AIDS and to confront the stigma surrounding the disease.

The Kaiser Family Foundation - a leader in health policy and communications - is providing strategic direction and day-to-day management for BAMP, as well as overseeing campaign production and helping to support member company commitments. The Black AIDS Institute, the Elton John AIDS Foundation, and a number of other AIDS and civil society organizations serving African-American communities are also providing strategic leadership, guidance, and technical assistance to the initiative.

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SOURCE Henry J. Kaiser Foundation
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