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New Media-Led Effort Responds to AIDS Crisis in Black America
Date:6/25/2009

producing a series of public service messages in support of the Greater Than AIDS campaign featuring network talent and celebrities. AURN will also distribute PSAs to its more than 300 radio stations nationwide, reaching an estimated audience of more than 20 million.
  • Clear Channel Communications has made the Greater Than AIDS campaign a corporate priority and is working with BAMP to engage its radio personalities, creative and production personnel in driving HIV/AIDS awareness and information to its listeners and communities. Clear Channel is distributing Greater Than AIDS PSAs across its network of more than 800 radio stations serving over 100 million U.S. listeners each week. In addition, Steve Harvey, whose nationally-syndicated radio show, "The Steve Harvey Morning Show" is heard each day from 6-10 a.m. EST in over 60 U.S. markets on Urban and Urban AC stations, will promote the campaign with PSAs and related support. The program is nationally syndicated by Premiere Radio Networks, a subsidiary of Clear Channel. Clear Channel is also working with the campaign to place PSAs across its more than 200,000 outdoor advertising displays in the U.S., with a focus on markets with the highest rates of HIV infection among African Americans.
  • ESSENCE Communications is leveraging the influence and reach of its annual Essence Music Festival (July 3-5, New Orleans) to bring attention to HIV/AIDS. In addition, ESSENCE covers HIV/AIDS issues every month in its award-winning magazine. ESSENCE will be contributing advertising space and online media for Greater Than AIDS PSAs. ESSENCE magazine reaches more than 8.1 million women each month and Essence.com reaches 1 million each month.
  • National Newspaper Publishers Association (NNPA), representing more than 200 Black community newspapers across the U.S., will introduce the Greater Than AIDS campaign at its National Co
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    • SOURCE Henry J. Kaiser Foundation
    Copyright©2009 PR Newswire.
    All rights reserved

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