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New Media-Led Effort Responds to AIDS Crisis in Black America
Date:6/25/2009

fort by the U.S. Centers for Disease Control and Prevention (CDC) to refocus attention on HIV and AIDS domestically. "CDC is pleased to collaborate with the Kaiser Family Foundation on the Black AIDS Media Partnership (BAMP), which complements CDC's recently initiated Act Against AIDS campaign and exemplifies the type of private sector commitment needed to combat HIV and AIDS," said Kevin Fenton, M.D., director of CDC's National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention. "Media partnerships like these are critical to bringing a renewed sense of urgency and resolve to ending the HIV epidemic in the hardest hit communities across the nation."

The campaign brand and initial creative elements begin rolling out this week leading up to National HIV Testing Day (June 27th). The first wave of campaign content will include radio, outdoor, print and online elements, with television content planned for release in the fall. Test 1 Million, a corresponding campaign produced by the Black AIDS Institute to test one million Black Americans a year also is being distributed as part of with the Greater Than AIDS campaign. A comprehensive website - www.greaterthan.org - serves as the primary referral for all campaign messages.

A growing roster of media are supporting this first wave, including: American Urban Radio Networks, AOL Black Voices, CBS Outdoor, Clear Channel Communications, ESSENCE Communications, the National Association of Black-Owned Broadcasters, the National Newspaper Publishers' Association, and theLoop21.com, among others. The campaign is extended beyond the PSAs through integrated content and community outreach. Among the company-level commitments announced today:

  • American Urban Radio Networks (AURN), as part of its commitment through the Act Against AIDS Leadership Initiative, is
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SOURCE Henry J. Kaiser Foundation
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