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New Local TV Ad Campaign To Educate Memphis Women About Cervical Cancer Prevention and HPV Testing
Date:2/9/2009

woman has a normal Pap smear, but is shown to have high-risk types of HPV, we can know that she is in a higher-risk group and she can be monitored closely to ensure that cervical disease or cancer is not missed," said Dr. Joseph Santoso from West Clinic in Memphis. "Offering the HPV test underscores our commitment to providing our patients the most accurate, state-of-the-art screening techniques available. With HPV testing, we can now know a woman's HPV status. It's similar to knowing your cholesterol levels, which most people now accept as a routine way of assessing risk of potential heart disease, so that they can take action when necessary. In the same way, HPV status can help women and their clinicians assess risk for cervical disease, and enable early preventative action." With more than 40 physicians across a range of specialties, nurses and nurse practitioners in more than seven Memphis area locations, West Clinic offers a combination of cervical cancer prevention tools, including Pap testing, HPV screening and HPV vaccination - depending on a woman's age.

Educating with a Real-Life Patient Story

QIAGEN's TV ad features the real-life story of Jodi McKinney and her gynecologist, Dr. Mamie Bowers - who discovered that Jodi had cervical disease, despite her initially normal Pap smear, thanks to getting an HPV test. Jodi, her husband, children and gynecologist are such big believers in cervical cancer prevention and HPV testing that they all appear in the ads.

"Jodi's personal story of 'catching' precancerous cells before they could grow to full blown cancer is compelling. I didn't know about the link between HPV and cervical cancer when I was diagnosed with cervical cancer in 2001," said Michelle Whitlock of Cordova, Tenn. "Today there are many more preventive options available, so I'm happy that women in my community will know to ask their doctors about new technologies like the HPV test." Michelle Whit
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SOURCE QIAGEN
Copyright©2009 PR Newswire.
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