New Jersey's 'Mayors Wellness Campaign' Goes... ( TRENTON N.J. Dec. 3 /- Two cities in ...)

New Jersey's 'Mayors Wellness Campaign' Goes National!

Date:12/3/2008

TRENTON, N.J., Dec. 3 /PRNewswire/ -- Two cities in Tennessee have adopted New Jersey's unique and successful "Mayors Wellness Campaign" (MWC) it was learned this week. An article in the Chattanooga Times Free Press on Monday reported that the cities of Athens and Englewood in the Volunteer State after their mayors learned of the New Jersey program through their health plan. (The article can be found here: http://tinyurl.com/69kabf )

The Mayors Wellness Campaign is an initiative of the New Jersey Health Care Quality Institute (www.njhcqi.org) in partnership with the New Jersey State League of Municipalities (www.njslom.org). The MWC supports mayors as champions of community health. The goal is to increase opportunities for New Jersey residents to participate in daily physical activity with a long-term goal of reducing health care costs secondary to obesity. Through public-private partnerships, the MWC provides structure and resources for healthy community initiatives. By encouraging mayors to play a leadership role in supporting local opportunities for active, healthy lifestyles, the intent of the MWC is to improve health and make New Jersey a national leader in community-based health interventions.

"This is exactly what we had in mind when we developed the program," said David Knowlton, President of the New Jersey Health Care Quality Institute. "We did not copy protect any of the elements of the Mayors Wellness Campaign because we wanted others to replicate our initiative and help get their own citizens on the path to active and healthy lifestyles. We could not be more proud that two Tennessee cities have decided to launch the program on their own. We hope others will take notice as well."

According to the Chattanooga Times Free Press, former Athen
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