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New Jersey Entrepreneur Turns a Page for Four National Charities
Date:10/16/2007

New Book, Mommy, Where Do Customers Come From?, Enables Public To Give And

Receive

HOLMDEL, N.J., Oct. 16 /PRNewswire/ -- Mommy, Where Do Customers Come From?, the new Internet marketing book by successful New Jersey entrepreneur Larry Bailin, is poised to make a big splash in the publishing world for its timely content and the author's generous charitable campaign, 'Billy Gives Back'. The campaign, in conjunction with Amazon.com, is driven by the book's mascot, Billy, who poses the title question and whose persona has taken on a life of its own with the launch of this one-of-a-kind donation program. On November 15th customers are urged go to the Mommy Where Do Customers Come From? site (http://www.mommywheredocustomerscomefrom.com) for a one day book buy where the profits of all book sales on that day will go to the following charities, The Michael J. Fox Foundation for Parkinson's Research, American Heart Association, Special Olympics, and the American Cancer Society.

Along with this charitable campaign there will be an exclusive publisher's launch party on November 15th from 6-9pm at The Frog and The Peach restaurant in New Brunswick, NJ. Guests at the launch party will enjoy a night of great networking and food, and in the process help give back through this charitable campaign. Tickets for this event are $49 per person, including admission and an autographed copy of Mommy, Where Do Customers Come From?. All other profits from the ticket cost will be donated to the four charities involved. Tickets are limited and reservations are required.

Author Larry Bailin, founder of Single Throw Internet marketing firm and recent recipient of NJBiz's 40 Under Forty award, has written this book to provide readers with a fresh look at customer types and the changing face of marketing in this age of the Internet. "Consumers today are savvier due i
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SOURCE Allen Consulting
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