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New Jersey Dermatologist Volunteers Show Golf Enthusiasts How to Play Safe in the Sun
Date:5/29/2008

Davidowitz , Paul Fehn, Kelli Rodriguez, and Paul Rubino (all from L'Oreal USA); Thomas Moog (Canfield Imaging Systems); Vanessa DiSalvo, Joe Mamola, Mike Pinto, Blair Shepard and Sean Wilson (all from Medicis).

Highlights from the event include:

-- 90 sun damage assessments provided to the public, resulting in a

majority of people who said they would change their habits after

viewing their sun damage with the ultraviolet reflectance camera unit.

-- 15 LPGA Tour Players and 20 male caddies (a record number)

participated in the skin cancer screenings.

-- One caddie's story of a suspected melanoma led to a New York Times

article about the importance of skin cancer prevention for golfers.

http://www.nytimes.com/2008/05/19/sports/golf/19golfsun.html

-- 17 members of the Media underwent sun damage assessments and skin

cancer screenings.

-- 69 golf fans were screened during the rainy golf weekend.

-- 35% of all people screened were referred to dermatologists for further

diagnosis/biopsy of suspicious sites presumptively diagnosed as skin

cancer.

-- Despite inclement weather, 22,000 samples of broad-spectrum sunscreen

were distributed to the public with the message, "use on sunny or

cloudy days!"

-- Clifton, New Jersey Mayor James Anzaldi presented WDS with a

proclamation in recognition of the organization's effort to promote

skin cancer prevention and sun safety awareness in the community

through "Play Safe in the Sun."

In addition to funding support from L'Oreal USA, product donations for the public, players and members of the media were provided by several of L'Oreal USA's brands, including Garnier, Kiehls, SkinCeuticals and La Roche Posay.

The WDS national campaign, is c
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SOURCE The Women's Dermatologic Society
Copyright©2008 PR Newswire.
All rights reserved

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