More than six out of every ten Americans have problems sleeping. Based on research in hearing, balance and sleep funded by grants from the National Institutes of Health, National Science Foundation, The Deafness Foundation, and NASA, Seth Horowitz, Ph.D., clarified the role of hearing and the balance system in sleep. Now, Horowitz and NeuroPop launch RealSleep, new products that harness the natural processes of the auditory and vestibular systems to help sleepers with a variety of sleep problems go to sleep faster and stay asleep longer.
(PRWEB) May 18, 2010 -- According to the National Sleep Foundation, 40 million American adults have diagnosable sleep disorders. But nearly three times that number -- 60% of adults and 69% of children - report trouble sleeping a few nights a week or more. As a result, helping people get to sleep is now a $23 billion industry. From pharmaceuticals to special pillows and mattresses, from to sleep masks and ear plugs to sound machines, from over-the-counter medicines to sleep clinics - America is trying everything, but with limited success.
"Recent studies have demonstrated that sedatives and hypnotics don't induce 'normal' sleep," said Seth Horowitz, Ph.D., co-founder of NeuroPop Inc. and Assistant Research Professor in the departments of neuroscience and psychology at Brown University. "Sleep is in fact a complex multistage process, and failure to go through all stages of sleep can have just as devastating an effect as being entirely sleepless. And, while 'sleep machines' that play quiet repetitive sounds and music are calming and useful for masking intrusive elements from the environment, they don't actually induce sleep."
NeuroPop Inc.'s just-released RealSleepTM may be the answer many have lain awake dreaming of.
RealSleep is a CD you play while you're going to sleep. Created by Horowitz and award-winning ele
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