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New Healthcare Gift Card Provides an Alternative to Holiday Shopping Hassles
Date:11/23/2007

New Offering Creates Convenient Way to Give the Gift of Health to Friends

and Family

PITTSBURGH, Nov. 23 /PRNewswire/ -- Highmark Inc. has good news for consumers: the perfect gift for anyone this holiday season does not involve the Black Friday traditions of fighting for a parking space at the mall or facing stuffy, crowded stores. The Pittsburgh-based health insurer's new Healthcare Visa(R) Gift Card alleviates the stresses of holiday shopping and provides thoughtful consumers with an alternative gift idea for friends and family. Consumers can simply order the gift cards online at http://www.givewell.com or by phone at 877-850-3774.

"By purchasing Healthcare Gift Cards for their loved ones, consumers can avoid long lines, traffic and crowds," said Kim Bellard, vice president of eMarketing. "It also lets recipients know that you are thinking about them and their overall wellness, which is sometimes more valuable than many more typical gift ideas."

The first-of-its kind prepaid card can be used to pay for a variety of costs, including co-pays at doctors' offices and pharmacies or for vision care, dental care, health club memberships and elective procedures. The card can be used at health and wellness establishments and online where Visa debit cards are accepted.

"This is a great way to help the people you care about," said Bellard. "It's the perfect gift for students, friends, seniors and expectant parents, as it allows flexibility and ensures the recipient has funds available for important, care-related expenses. It can be difficult to give someone you care about a check or cash to help specifically with such expenses. The Healthcare Gift Card is personal and secure and, unlike cash, lost or stolen cards can be replaced."

The Healthcare Gift Card can be used regardless of health insurance coverage and provides consumers a secure, convenient alternative for handling health and wellness expenses. The card is issued by MetaBank pursuant to a license from Visa U.S.A. Inc.(1)

For more information on the Healthcare Gift Card and givewell.com please go to http://www.bcbs.com/news/plans/highmark-introduces-new.html .

(1) Visa Gift cards are subject to certain terms and conditions, as

specified by the issuer.


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SOURCE Highmark Inc.
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