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New Health Reform Campaign Will Support Long-Term Care for All, Because '3 in 4 Need More'
Date:8/11/2009

provide very basic coverage only," Samson says. "To handle all their care needs, most Americans will still need private LTC insurance -- instead of the public option or to supplement it. The '3 in 4 Need More' campaign will make that clear."

The LTC Guild plans no direct advertising or promotional campaign of its own, but instead will make the "3 in 4 Need More" logo and other visuals available for use by its members. Membership is open to concerned citizens and all those who are professionally involved in long-term care, including LTC insurance agents; care providers; financial advisors; elder-law attorneys; and executives of insurance agencies, carriers, nursing homes, retirement communities, public health agencies, public-advocacy groups, and other organizations. "Companies wishing to protect the productivity and retirement savings of employees are also welcome," says Samson. "If they join the Guild like anyone else, they can just download the materials."

Any LTC Guild member may request the use of the logo or other visuals. It costs nothing to join the LTC Guild, at -- www.ltcguild.com .

The "3 in 4 Need More" slogan is available without charge to LTC Guild members for uses that support getting this message out. Roeser, who came up with the basic idea, is Senior Vice President of Marketing & Operations of LTC Financial Partners, LLC (LTCFP), one of the nation's leading long-term care insurance agencies. Roeser also worked with Samson to found the national LTC Guild, and his company contributed funds to create the "3 in 4 Need More" logo and other visuals.

"LTCFP is pleased to support the LTC Guild as well as the public in this important effort," says Roeser. His company intends to use the "3 in 4 Need More" materials in company promotions, and to encourage others in the industry to
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SOURCE LTC Guild; EraNova Institute
Copyright©2009 PR Newswire.
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