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New Health Reform Campaign Will Support Long-Term Care for All, Because '3 in 4 Need More'
Date:8/11/2009

MOUNTAIN LAKES, N.J., Aug. 11 /PRNewswire/ -- Today the LTC Guild -- www.ltcguild.com -- announces the "3 in 4 Need More" campaign to promote affordable long-term care insurance for all Americans. "Health reform will have a big hole in it," says Jonas Roeser, a founding member, "if it doesn't embrace the extended-care needs of today's longer-living Americans."

*(PHOTO 72dpi: Send2Press.com/mediaboom/09-0811-LTCG3in4_72dpi.jpg)

*(Photo Caption/Cutline: "3 in 4 Need More" campaign logo.)

"Most of our health costs occur in the later years of life," Roeser says, "so it would be a huge mistake to neglect the long-term care component. Today only about 10% of those who could benefit from LTC insurance have it."

Driving the point home, he asks, "Do you plan to live beyond 65? If so, reflect on this: According to the U.S. Department of Health and Human Services, 'At least 70 percent of people over age 65 will require some long-term care services at some point in their lives' (http://www.longtermcare.gov). That's about three in every four of us!"

The "3 in 4 Need More" campaign will seek to raise public awareness of the need for long-term care insurance, mobilize support for new tax incentives to make the insurance more affordable, and press for Medicaid reform to reserve public aid for the truly needy.

What about the proposed public option for long-term care, now before Congress? Dick Samson, who manages the LTC Guild, says, "We're officially agnostic about that. Most of our members, I believe, doubt it's the best way to go, but applaud the desire to make extended care more widely available."

If the public option passes, "it will most likely
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SOURCE LTC Guild; EraNova Institute
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