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New Health-Based Website Aims to Change the Face of Medical Marijuana
Date:5/1/2013

in an impressive 400k a month in profit alone. And after a quick visit to this monolith of a website, it doesn’t take long to see who its target audience is. With weed leaves splashed across the page, in a couple of clicks you find yourself face to face with bikini-sporting, bong-ripping THC fanatics. Megan O’Neil, Hopegrown’s head of public relations, was asked to step in to counter this type of web content. She clarifies, “We were very concerned about tone and image. We wanted the entire website to have a look and feel like WebMD.” She adds, “We’re catering to people with professional careers and people who are concerned about their privacy. We want those people, when they come to Hopegrown, to feel safe and secure.“

Launching in the fall of 2013, Hopegrown.org will feature:

  • Unique blog hub where common questions are answered by experts in the field
  • Simple interactive online guide to help demystify the process of obtaining medical marijuana
  • Collection of DIY videos with relatable hosts and high quality content
  • Search engine whereby a patient can enter his/her location and be given a list of doctors and/or dispensaries in their area which have met certain standards

The Hopegrown Standard, a list of better practices guidelines created by the website’s legal team, aims to separate the good guys from the bad guys. “This is so important,” attests Ariel Clark, a prominent LA attorney who specializes in medical marijuana law. “Currently it’s illegal for a medical professional to recommend a specific collective or dispensary.” Despite this limitation, doctors are allowed to recommend “finder” websites (like Hopegrown) but have been reluctant in the past due to the sparsity of reliable patient-focused sites. Lamptey and Story feel confident their innovative website will be exactly what these hesitant doctors are looking for. Stor
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