Sarah Mullican and Janynne Stahl have launched Totally Texty, a new hair care product line to address the distinct scalp conditions and issues of teens and tweens. An informational website designed around common texting words popular with this age set promotes Totally Texty, formulated to solve a common teenage head smell problem and fill a gap in the teen hair care market.
(PRWEB) April 7, 2009 -- Totally Texty is the latest innovation in the teen and tween hair care marketplace. The texting abbreviations used in the product names announces that these shampoos and conditioners are specially formulated to address the scalp problems and resulting head smell of teens and tweens, aged 8 to 19.
Currently, there is no other salon grade shampoo or conditioner designed solely for this age group. Totally Texty has two formulations, ddg (texting shorthand for drop dead gorgeous) for girls and ytmn (you're the man now) for boys. Development is in the works for more items that will follow suit with the texting slang product names.
"Once our children became teenagers, we quickly grew tired of buying shampoo that did not address the specific needs of our teens' and tweens' hair and scalp. Nothing seemed to work, from salon brand shampoos to the discount brands," relates Sarah Mullican, President of k.w.l. Corp, and Janynne Stahl, Vice President.
Mullican goes on to explain that she did some research into shampoo ingredients and found that they were very similar--mainly soap and water and perfumes. She went on to work with a chemist in Indiana to formulate a shampoo and conditioner that would use a deodorizer mixed with the surfactant to address teenage scalp conditions and combat head smell.
Tying in the natural association between teens and texting, Totally Texty became a marketable product line for teen and tween hair care.
"I began reading every teen blog on Internet speak to learn texting terms and came up with the name of the company and products. I hope teens and tweens feel that this product is made just for them with their interests at the forefront," states Mullican.
Not only does Totally Texty address the cosmetic needs of teen and tween hair care, k.w.l. Corp., has also done research into the potentially harmful chemicals found in most shampoos. Totally Texty is a Sodium Laurel Sulfate and Sodium Laureth Sulfate free shampoo. It also contains no parabens or DEA/TEA. Many articles have been published regarding the potential dangers of parabens. Totally Texty comes in recyclable shampoo bottles.
Currently, Totally Texty can only be purchased through the website, which also contains hair care information for this age group and informative articles. Check out totallytexty.com for more information or to place an order.
About Totally Texty and k.w.l. Corp.:
Based in Edwardsville, IL, Totally Texty is privately owned and operated by Sarah Mullican and Janynne Stahl, two local stay-at-home moms, who saw a gap in the teen hair care market and developed products to fill this void. Their website provides a venue to order the product as well as learn about hair care for teens and tweens. Sarah Mullican is the President and conducted the initial research for Totally Texty with Vice President Janynne Stahl, who contributes to the graphics, design, and website development.
Read the full story at http://www.prweb.com/releases/teen-hair-care/head-smell/prweb2301984.htm.
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