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New Guacamole 100-Calorie Packs - The Solution for Clashing February Holidays
Date:2/19/2008

- Eating All-Natural Guacamole as a Snack or Condiment is a Healthy Choice

Anytime -

FORT WORTH, Texas, Feb. 19 /PRNewswire/ -- February marks a food quandary with observances of both Heart-Healthy Month and National Snack Food Month. Americans derive an estimated 30 percent of their daily calories from outside traditional meal times; unfortunately, their snack choices are not always healthy ones. One solution -- eat guacamole suggests Nielson top-ranked, Wholly Guacamole.

Avocados, are now considered a functional food -- much like broccoli or olive oil on the "mom approval scale" -- loaded with more than 20 nutrients and "good fats" proven to lower cholesterol. Mashed, avocados become guacamole and a heart-healthy super-snack.

Presenting a healthier on-the-go snack, Wholly Guacamole announces the addition of 100 Calorie Guacamole Snack Packs to their expanding product line. The easy-to-open, two-ounce, individually portioned packs of all-natural, authentic, guacamole stay fresh for up to 30-days -- and can be frozen even longer. Made with 94 percent avocados, the name reflects what's inside -- it's Wholly Guacamole -- just avocados and spices with no chemicals or preservatives.

Launching with classic flavor, Wholly Guacamole 100 Calorie Snack Packs retail for $2.19-$2.49 (3-pack) or $4.29-$4.69 (6-pack) and are available nationwide in grocery produce or deli sections with other Wholly Guacamole products including: Classic, Spicy, Guaca Salsa, Pico, Organic and Simply Avo Halves. http://www.whollyguac.com

"Our testing revealed that consumers couldn't believe how big a 100-calorie serving was of our fresh guacamole," commented Jay Alley, Wholly Guacamole vice president of sales. "Consumers also loved the healthy, functionality of guacamole -- as a sandwich condiment, on chicken, and with carrot dippers vs. chips," added Alley.

Out of time and on the go, grazing and in-between snacking has become a way of life for many Americans. Cookies, crackers, even candy bars can be found in 100-calorie portions. As the snack segment expects a 17 percent increase in annual sales to an estimated $7.2 billion dollars in 2008, smart snackers will need to seek healthy options and make wise food choices. Eating healthy portions and nutritious foods is the first step towards a healthy lifestyle.

Wholly Guacamole is a brand of Texas-based Fresherized Foods, a global leader in food safety, quality and flavor innovation. The Fresherized(TM) process ensures that the all-natural ingredients safely packed into each bag retain their authentic "made-from-scratch" flavor. Visit http://www.whollyguac.com.


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SOURCE Wholly Guacamole
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