New Gel Technology Reaches Hidden Areas of...(ral health care regimen. New i...),Health

New iso-active(R) is available in both Aquafresh(R) and Sensodyne(R), allowing consumers to choose the product best for their oral health care needs. For those looking for a whole mouth clean, Aquafresh iso-active Whitening's unique formulation removes three times more bacteria than ordinary toothpaste. Additionally, for those who experience tooth sensitivity, Sensodyne iso-active provides all around protection and sensitivity relief.

Both Sensodyne and Aquafresh iso-active will be available at most drug, grocery and mass merchandise retail outlets nationwide starting in August 2009. For information about iso-active, people can visit www.Aquafresh.com or www.Sensodyne.com to find out which iso-active option best matches their oral health care needs.

About the Survey

An online national survey about oral health care habits was fielded among 1,078 U.S. adults (ages 18 and above) in April-May 2009 by Richard Day Research, conducted on behalf of GlaxoSmithKline Consumer Healthcare.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette(R) and NicoDerm(R)CQ(R), and Commit(R), as well as many medicine cabinet staples -- alli(R), Aquafresh(R), Sensodyne(R), and TUMS(R) -- which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline

GlaxoSmithKline - one of the world's leading research-based pharmaceutical and healthcare companies - is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: