Navigation Links
New Gel Technology Reaches Hidden Areas of the Mouth

PITTSBURGH, Sept. 8 /PRNewswire/ -- The makers of Aquafresh(R) and Sensodyne(R) introduce a breakthrough technology in toothpaste - new iso-active(R) Foaming Gel. Iso-active has a revolutionary delivery system that disperses active ingredients quickly, penetrating those hard-to-reach areas of the mouth.

According to a recent survey, 68 percent of adults do not realize how much of their tooth surface is actually hidden between the teeth. Generating twice the foam volume as ordinary toothpaste, new iso-active spreads active ingredients around the mouth, reaching the surfaces between the teeth to provide a whole mouth clean.

"With 40 percent of the tooth surface in between the teeth, it is important that we are getting in those hidden areas of the mouth to achieve overall oral health," says Dr. Kourosh Maddahi, a nationally recognized, Beverly Hills-based dentist. "The unique foaming action and advanced delivery of iso-active ensure my patients are getting in to those hard-to-reach areas for a deeper clean."

Iso-active is a first-of-its-kind toothpaste, delivered in a novel canister format with a gel-to-foam action. The toothpaste is dispersed from the canister as a gel and turns to foam in the mouth as a result of an ingredient called isopentane. Isopentane responds to increases in temperature caused by the warmth of the mouth. This relatively small increase in temperature causes the isopentane ingredient to evaporate which stimulates the enhanced foaming action of the product.

"The rich active foam that is produced when iso-active reacts with the warmth of the mouth is a new technology never used before in the oral health care category," says David Urquhart, Principal Scientist of New Product Development at GlaxoSmithKline. "GSK is committed to being a leader in oral health care to provide consumers with innovative ways to best maintain their oral health care regimen."

New iso-active(R) is available in both Aquafresh(R) and Sensodyne(R), allowing consumers to choose the product best for their oral health care needs. For those looking for a whole mouth clean, Aquafresh iso-active Whitening's unique formulation removes three times more bacteria than ordinary toothpaste. Additionally, for those who experience tooth sensitivity, Sensodyne iso-active provides all around protection and sensitivity relief.

Both Sensodyne and Aquafresh iso-active will be available at most drug, grocery and mass merchandise retail outlets nationwide starting in August 2009. For information about iso-active, people can visit or to find out which iso-active option best matches their oral health care needs.

About the Survey

An online national survey about oral health care habits was fielded among 1,078 U.S. adults (ages 18 and above) in April-May 2009 by Richard Day Research, conducted on behalf of GlaxoSmithKline Consumer Healthcare.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette(R) and NicoDerm(R)CQ(R), and Commit(R), as well as many medicine cabinet staples -- alli(R), Aquafresh(R), Sensodyne(R), and TUMS(R) -- which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline

GlaxoSmithKline - one of the world's leading research-based pharmaceutical and healthcare companies - is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit:

    Contacts: Jennifer Forst

              Maureen McGaffin
              GlaxoSmithKline Consumer Healthcare

SOURCE GlaxoSmithKline Consumer Healthcare
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Nurses Facing National Shortage Turn to Mobile Technology to Support Patient Care
2. The Jordanian Stem Cell Company Acquires Stem Cell Technology From Stemedica International S.A.
3. ATSU Arizona Health & Technology Park Partner HealthSouth Holds Grand Opening
4. Center for Technology and Aging Releases Guidelines for $500,000 Medication Optimization Diffusion Grants Program
5. Reportlinker Adds Healthcare Information Technology Report
6. Reportlinker Adds Membrane & Separation Technology News Review, 2008 Report
7. Elekta Technology at Work in 94 Percent of Americas Top Cancer Hospitals
8. European Launch of Acticoat(TM) Flex with NUCRYSTs Nanocrystalline Silver Technology Announced by Smith Nephew
9. Lilly Named Best Company for Blacks in Technology
10. Hill-Rom and Radianse Announce Partnering Agreement to Integrate Location-Sensing Technology into NaviCare(R) Nurse Call
11. Kaiser Permanente Debuts New Ads Focused on Technology and Innovation
Post Your Comments:
(Date:11/26/2015)... ... 26, 2015 , ... Inevitably when people think Thanksgiving, they also think Holiday ... the Black Friday and Cyber Monday massage chair sales to receive the ... and low to find the best massage chair deals, they can see all of ...
(Date:11/26/2015)... ... November 26, 2015 , ... CognisantMD ... for diagnostic imaging in the Waterloo region. Using the Ocean Platform, family physicians ... directly from their electronic medical record (EMR) without the need for redundant patient ...
(Date:11/26/2015)... ... 2015 , ... Somu Sivaramakrishnan announced today that he joined ... offers travelers, value and care based Travel Services, including exclusive pricing on a ... cabin upgrades and special amenities such as, shore excursions, discounted fares, travel gifts ...
(Date:11/26/2015)... ... November 26, 2015 , ... The Catalent Applied Drug ... need to integrate dose form selection in early phase drug development. The first ... supporting and bringing together the UK’s emerging life sciences companies, corporate partners, and ...
(Date:11/26/2015)... ... November 26, 2015 , ... Jobs in hospital medical laboratories and in the ... healthcare staffing agency Aureus Medical Group . These fields, as well ... those searching for healthcare jobs through the company’s website, , The ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... STOCKHOLM , November 26, 2015 ... the potential to use SyMRI to find optimal contrast weighting ... brain tumor metastases, and has signed a research agreement with ... at the hospital. Using SyMRI, it is possible to generate ... parameter settings after the patient has left, thus making it ...
(Date:11/26/2015)... Nov. 26, 2015 Research and Markets ( ... Cardiac Pacemaker Market Outlook to 2019 - Rise in Cardiac ... " report to their offering. ... Boston scientific and others. --> ... Medtronic, Biotronik, Boston scientific and others. ...
(Date:11/26/2015)... -- 3D bioprinting market is expected to ... report by Grand View Research Inc. Rising prevalence of chronic ... transplantation is expected to boost the market growth, as 3D ... --> 3D bioprinting market is expected to ... report by Grand View Research Inc. Rising prevalence of chronic ...
Breaking Medicine Technology: