PITTSBURGH, March 10 /PRNewswire/ -- G.I. Jobs, the leading matchmaker between military veterans and civilian employers, announced today a program that permits regional hospitals to find military health care workers who are in the process of leaving the service.
The program, called Health Care Advertising Packages (HCAPs), provides a cost effective solution to hospitals' longstanding difficulty of finding qualified health care workers.
G.I. Jobs vice president Scott Shaw said regional hospitals can easily spend six or seven figures annually on recruitment efforts in a closed geographical market. "Hospital A recruits employees from competing Hospital B, creating a void at Hospital B that is often filled by attrition at Hospital A. This creates a vicious zero sum game effect," said Shaw. "Nobody wins in these cases, except the local newspaper or job board."
Starting at just under $1,000 per month, G.I. Jobs' new HCAP program gives regional hospitals a print ad in G.I. Jobs magazine and an ad and listing on its Web site. "With HCAP, hospitals expand the local pool of health care employees. The zero sum game effect disappears by infusing new, military health care talent into a region," said Shaw.
According to G.I. Jobs publisher Rich McCormack, "About 36,000 nurses, pharmacists, physicians and medical technicians leave the military each year and directly enter the civilian workforce. An estimated 30,000 more veterans per year enter indirectly, following post-military health care education."
Daniel Nichols, director of recruitment for Inova Health System, said military veterans also tend to be geographically indifferent. "They're not tied to a geographical location. They'll migrate to where the best job is upon leaving the service," Nichols said. Nichols also noted his company's affinity for the maturity level of military troops. "They work hard. They follow protocol. They are simply model employees."
G.I. Jobs magazine, published since 2001, prints over 75,000 copies monthly and distributes them to troops leaving the service and recently separated veterans across the world. For more information on G.I. Jobs new HCAP program, please contact Scott Shaw at (412) 269-1663 x130 or firstname.lastname@example.org , www.gijobs.com.
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