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New Friendship Cottage Cheese Boosts Digestive & Bone Health
Date:5/22/2008

First Product That Gives Consumers an All-Natural Cottage Cheese Containing

Probiotics & Prebiotic Fiber

JERICHO, N.Y., May 22 /PRNewswire/ -- Beginning in early June, a new cottage cheese with more healthy benefits hits supermarket shelves -- Friendship All-Natural Digestive Health Cottage Cheese with Pro-Active Nutrients. The first to offer this nutrition and health packed All-Natural cottage cheese product, Friendship Dairies delivers an old time favorite with a new twist; the added punch of Pro-Active Nutrients including live (active) probiotic cultures (good-for-you bacteria) and a prebiotic fiber that naturally boosts digestion and enhances bone health. Each one half cup serving of Friendship All-Natural Digestive Health Cottage Cheese is low in fat (2% milkfat) and delivers one billion live active probiotic (Bifidobacterium) cultures, a good source of calcium and prebiotic fiber (10% DV) to support healthy bones, and is rich in protein (28% DV) to help build and maintain muscle tissue. Consumers should look for Friendship All-Natural Digestive Health Lowfat, Small Curd Cottage Cheese in 16-ounce containers.

"Consumers are increasingly choosing products for themselves and their families that not only offer natural attributes but also provide a healthy dose of nutrients to promote general well-being," says Paige Pistone, Director of Marketing, Friendship Dairies. "We are excited that our All-Natural Digestive Health Cottage Cheese product will help support consumers nutritional needs plus further enhance digestive and bone health. We plan to continue our research and development efforts with additional products that serve up healthy benefits, while maintaining our high-quality standards in ingredients, taste and freshness."

Friendship All-Natural Digestive Health Cottage Cheese further supports good digestive and bone health benefits by offering an enriched source of fiber (oligofructose-enriched inulin) at three grams per serving, which is important for overall balanced nutrition. This enriched prebiotic fiber from chicory root helps stimulate the growth, and therefore the activity of beneficial bacteria(1) and has been shown to have increased support for calcium absorption and bone health over regular inulin.(2)

The American Gastroenterological Association estimates that over 40 million Americans suffer from digestive health issues. Factors such as stress, poor diets, antibiotics and other health issues may reduce the amount of good bacteria in the gut and cause an imbalance of the intestinal flora which is important to the health of the digestive system. Research shows that probiotics, like those contained in one serving of Friendship All-Natural Digestive Health Cottage Cheese, offer our bodies support by aiding in healthy digestion and also by providing a barrier effect against harmful bacteria by inhibiting their growth.(3)

More than 150 probiotic/prebiotic products were introduced in the U.S. in 2007 compared to 100 in 2006 and 40 in 2005, according to Tom Vierhille from Datamonitor. The 2007 Datamonitor Functional Food & Drink Consumer Trends Report states that by 2011, Dairy is projected to lead the functional food and drink category in the U.S. surpassing soft drinks with $7.85 Billion in sales. U.S. Sales of products that aid in "gut health" exceeded $600 Million in 2006 with the highest compound annual growth rate among functional foods by claimed health benefit. This growth is projected to continue through 2011 by a rate of 10.2 percent annually.

About Friendship Dairies

Founded more than 95 years ago, Friendship Dairies is a leading producer of All-Natural cultured and pasteurized dairy products. Friendship processes up to a million pounds of Grade A milk a day at its state-of-the-art manufacturing facility in Friendship, NY. The milk is delivered fresh and used to make a wide variety of All-Natural dairy products including cottage cheese, sour cream, farmer cheese, buttermilk, and select yogurt products. The Friendship brand is one of many brands under the Dean Foods umbrella. For additional information, visit http://www.friendshipdairies.com.

References:

(1) Human clinical research studies published in Nutrition Research in

2001 and 2007 demonstrated that intake of prebiotic fiber as low as 5g

per day helps support digestive health by stimulating Bifidobacterium

(good bacteria).

(2) Other studies published in the American Journal of Clinical Nutrition

(2005) and British Journal of Nutrition (2002) shows that

oligofructose-enriched inulin (fiber) intake as low as 8g per day

helps support calcium absorption.

(3) Multiple research studies published in the Journal of Nutritional Food

in 2000 examined different age groups of volunteers who were given

milk containing 1-3 Billion BB12 Bifidobacterium. The results

demonstrated an improvement in digestive health, an increase in the

ratio of Bifidobacteria (good bacteria) to total bacteria was

experienced, and the frequency of Clostridium perfringens (bad

bacteria) was decreased.


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SOURCE Friendship Dairies
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