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New Film Exposes Bruce Wasserstein and Lazard-linked Elderly Care Facilities Exploiting Seniors

ACTION: Activists take to streets for 'Rolling matinee' throughout U.S. to debut film targeting Lazard CEO

NEW YORK, July 9 /PRNewswire-USNewswire/ -- Workers and residents from controversial assisted living provider Atria Senior Living will join members of the Service Employees International Union Thursday in a "rolling matinee" to debut a new film by acclaimed documentary film-maker Robert Greenwald's Brave New Films about Atria's mistreatment of its workers and elderly tenants.

The film, "Gouging Grandma," follows Lazard Ltd's billionaire CEO Bruce Wasserstein from New York to Bermuda as he tries to escape responsibility for problems at Atria. Atria is owned by a Lazard-affiliated private equity fund.

In New York City, activists will stage a premier of the film on mobile flat-screen televisions outside Lazard's offices at Rockefeller Plaza, handing out movie tickets and free candy to the lunch-time crowds. They will also hit Wasserstein's home at 927 5th Ave. later in the day. Simultaneous actions will occur in Chicago, San Francisco, Los Angeles, and Boston. For a full list of times and locations in cities across the country, see the end of this message.

The video is available at

SEIU also launched an online campaign this week, placing Web ads on some of the world's largest news sites highlighting Atria's gouging of its elderly residents. You can also see the ads at

More information on SEIU's efforts and Lazard's history can also be found on


New York City

When: 12 PM (EDT)

Where: 30 Rockefeller Plaza, outside Lazard's world headquarters


When: 4 PM (EDT)

Where: Bruce Wasserstein's penthouse, 927 Fifth Avenue (at East 74th Street)


When: 12 PM (EDT)

Where: 125 High St.


When: 11 AM (CDT)

Where: 190 LaSalle Street

San Francisco

When: 12 PM (PDT)

Where: 4 Embarcadero St.

Los Angeles

When: 12 PM (PDT)

Where: 1999 Avenue of the Stars

SOURCE SEIU Healthcare
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