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New Fashion-Forward Footwear from Aetrex Offers Patented Customization to Help Eliminate Foot Pain
Date:2/4/2008

stomization. All styles in these collections boast:

-- Luxurious, full grain leather uppers

-- Soft, breathable linings made from leather and hi-tech fibres

-- 1/4" removable depth to fit orthotics

-- Patented, Mozaic Customization Technology

-- Hi-tech Slip Resistant Polyurethane Outsoles

Athletic Performance Collection

The athletic performance collection includes ultra light-weight and sleek-styled runners, cross trainers and trail runners -- 15 designs for both men and women. This line combines Aetrex's unique pedorthic benefits, Mozaic Customization Technology, and advanced hi-tech materials and biomechanical features that provide the comfort, stability and shock attenuation needed during high impact activities.

3 Essentials for Customized Comfort

Like most modern lifestyle advances, this story really starts with a technological breakthrough. In 2002, Aetrex partnered with the Israeli software team that invented ICQ (instant messaging) and brought to market a patented, digital foot analysis system that instantly identifies an individual's foot size, arch type and pressure points by using over 5000 pressure sensors and infrared LEDs.

"There are three essential elements about our feet that we need to know if we really want customized comfort -- foot size, arch type and where our pressure points are," says Schwartz. "Only then can we truly identify the footwear products that are ideal for our needs."

3 Years of Intense Footwear Development

Three years ago, after Aetrex successfully launched the iStep and made it easy to identify the three essentials for customized comfort; the company believed it was at a critical watershed. Schwartz continues, "In 2005 we were recognized as the leading footwear and footcare company to medical markets such as podiatrists, orthopedics and veteran's hospitals. However, we always believed that consumers in the general public deserved access to the t
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SOURCE Aetrex Worldwide, Inc.
Copyright©2008 PR Newswire.
All rights reserved

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