Navigation Links
New Fashion-Forward Footwear from Aetrex Offers Patented Customization to Help Eliminate Foot Pain
Date:2/4/2008

New Dress, Casual and Athletic Lines Now Available in Retail Outlets

Nationwide

TEANECK, N.J., Feb. 4 /PRNewswire/ -- With everything we do all day, it's no wonder feet are subject to more injury than any other part of the body, and it's no surprise that more than 70% of Americans will have painful foot problems at some time in their lives. But that is all about to change with the introduction of a new line of dress, casual and athletic performance shoes from Aetrex, an industry leader in pedorthic footwear.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080204/NYM124 )

"We tailor our clothes to fit our body, we set the steering wheel and seat at a certain location so we are comfortable when we drive, and now our footwear can be customized," said Larry Schwartz, CEO of Aetrex and a certified pedorthist. "Footwear standards are finally being elevated to where they should be. There is now technology and fashion-forward footwear that provide customized comfort to individual needs, enabling everyone to feel great on their feet all day and prevent injury."

3 Unique Footwear Lines

In retail outlets for the first time is Aetrex's comprehensive footwear line, offering fashion-forward shoes in Dress, Casual and Athletic Performance styles. "The launch is significant because people throughout the world will finally be able to experience customized comfort without any sacrifice to style. All the styles feature the highest standards in comfort, breathability and performance coupled with the biomechanical benefits that we have developed over the past 60 years," added Schwartz.

Gramercy Men's Collection, Essence Women's Collection

The Gramercy Collection for men and the Essence Collection for women feature elegant and modern slip-ons and sleek, classic lace-ups with an exceptional hybrid of style, function and customization. All styles in these collections boast:

-- Luxurious, full grain leather uppers

-- Soft, breathable linings made from leather and hi-tech fibres

-- 1/4" removable depth to fit orthotics

-- Patented, Mozaic Customization Technology

-- Hi-tech Slip Resistant Polyurethane Outsoles

Athletic Performance Collection

The athletic performance collection includes ultra light-weight and sleek-styled runners, cross trainers and trail runners -- 15 designs for both men and women. This line combines Aetrex's unique pedorthic benefits, Mozaic Customization Technology, and advanced hi-tech materials and biomechanical features that provide the comfort, stability and shock attenuation needed during high impact activities.

3 Essentials for Customized Comfort

Like most modern lifestyle advances, this story really starts with a technological breakthrough. In 2002, Aetrex partnered with the Israeli software team that invented ICQ (instant messaging) and brought to market a patented, digital foot analysis system that instantly identifies an individual's foot size, arch type and pressure points by using over 5000 pressure sensors and infrared LEDs.

"There are three essential elements about our feet that we need to know if we really want customized comfort -- foot size, arch type and where our pressure points are," says Schwartz. "Only then can we truly identify the footwear products that are ideal for our needs."

3 Years of Intense Footwear Development

Three years ago, after Aetrex successfully launched the iStep and made it easy to identify the three essentials for customized comfort; the company believed it was at a critical watershed. Schwartz continues, "In 2005 we were recognized as the leading footwear and footcare company to medical markets such as podiatrists, orthopedics and veteran's hospitals. However, we always believed that consumers in the general public deserved access to the technology and biomechanical innovations that were benefiting the medical community." It was at that point that Aetrex began recruiting top footwear designers with the goal of launching a comprehensive consumer footwear program that would appeal to anyone concerned about foot comfort or injury prevention.

Finding & Customizing Aetrex Products

The collections are already being added by leading running and shoe retailers throughout the country. To find retailers that carry Aetrex products and feature iStep technology in their store consumers can visit http://www.aetrex.com and simply input their zip code. "We hope that everyone becomes more aware about their feet and understands that customized comfort is now an option for them. Innovations and technologies that were previously only available in medical markets are finally accessible to people everywhere."

About Aetrex Worldwide, Inc.

Aetrex Worldwide, with over 25 Certified Pedorthists on staff, is the industry leader in pedorthic footwear, the leading manufacturer of mid-priced orthotics and the No. 1 provider of foot scanning and measuring technology. The $50-million dollar corporation, founded in 1946 and privately owned by the Schwartz family for three generations, is comprised of three divisions -- Aetrex Performance Products, Aetrex Technology & Education, and Apex Therapeutic Footcare. The company currently employs 180 people and is headquartered in Teaneck, NJ. For additional information, go to http://www.aetrex.com.


'/>"/>
SOURCE Aetrex Worldwide, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Independence Blue Cross Offers New Free Fitness Program to Medicare Members
2. Army Offers New $20,000 Signing Bonus for Medical and Dental School Scholarship Recipients
3. Bald Valentine Offers Loving Tips in Maryland
4. Genghis Grill Offers Recipes Featuring Heart Healthy Dining Options
5. Medifast Offers 5 Heart Healthy Tips in Recognition of Fridays National Wear Red Day
6. Wild Childs Quit Nits Offers a Safe, Natural Alternative to Current Toxic Head Lice Products
7. Progress toward an alternative for EPO: Gas6 offers remedy where EPO fails today
8. Photos: Niavin Corporation Offers Pain Sufferers a New Way to Address Pain
9. MEDEX / Harvard Partnership Now Offers Affordable, New Intelligence to Individual Business & Leisure Travelers
10. Clot-Busting Drug Offers New Approach to DVT
11. WebTribes Offers Online Home for Those with Illnesses
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... ... and applications at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes ... important health care topics including advance care planning, healthcare costs and patient and ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, FCPX users ... - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms over 1,300 ... Pro X . Simply select a ProHand generator and drag it above media or ...
(Date:6/25/2016)... Oklahoma (PRWEB) , ... June 25, 2016 , ... ... both athletes and non-athletes recover from injury. Recently, he has implemented orthobiologic procedures ... Oklahoma City area —Johnson is one of the first doctors to perform the ...
(Date:6/24/2016)... ... 2016 , ... A recent article published June 14 on E ... goes on to state that individuals are now more comfortable seeking to undergo not ... as calf and cheek reduction. The Los Angeles area medical group, Beverly Hills Physicians ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, was ... his family verbally and physically. , “When something upset him, he couldn’t control his emotions,” ... He would throw rocks at my other children and say he was going to kill ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... 2016  VMS Rehab Systems, Inc. ( www.vmsrehabsystemsinc.com ) ... measures required to build a strong and stable market ... listed on the OTC Markets-pink current trading platform. ... "We are seeing an anomaly in market trading activities ... by the Company, but shareholders and market players as ...
(Date:6/24/2016)... 24, 2016  Consumers have taken a more ... placed more emphasis on patient outcomes. ... in the pharmaceutical industry have evolved beyond just ... companies are focusing on becoming more patient-oriented across ... and services that improve health. ...
(Date:6/24/2016)... , June 24, 2016  Global Blood Therapeutics, ... company developing novel therapeutics for the treatment of ... announced the closing of its previously announced underwritten ... at the public offering price of $18.75 per ... were offered by GBT. GBT estimates net proceeds ...
Breaking Medicine Technology: