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New Family Focused Fitness Partnership Brings Home Fun and Fitness for Every Age
Date:12/29/2009

felt the fitness product industry was missing the boat when it came to issues of childhood obesity and encouraging parents to set the example for their children. There have been some fantastic innovations in adult oriented fitness products, but really nothing for the kids. There were a few products out there aimed at children, but mostly downsized versions of adult products; kids want to play, not work out."

Hoffman couldn't agree more.

"We've said for years that a backyard play-set is not just one big playground, it's a developmental tool that builds strength, flexibility, dexterity, balance and coordination, and most importantly, confidence," said Hoffman. "I've had so many parents over the years as customers who were adamant about instilling the importance of staying fit and active in their children, but were not leading by example. We had nothing to offer the parents who wanted to commit the whole family to fitness."

The new venture called Creative Playthings / The Fitness Store utilizes the existing 20 Creative Playthings Stores and staff, sharing the floor space with The Fitness Store. The product offering includes dozens of options for outdoor play-sets as well as dozens of options for adult fitness including treadmills, stationary bikes, ellipticals, and home strength training systems.

"Our goal is to be the premier, one-stop shop for everything your whole family needs to work out in the safety and convenience of your home," said Connolly.

SOURCE Creative Fitness Solutions


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SOURCE Creative Fitness Solutions
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