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New FIRST RESPONSE(R) Pregnancy Test Gives Women a Fast and Simple One-Word Answer
Date:2/13/2008

Introducing the FIRST RESPONSE(R) Digital Display Early Result Pregnancy

Test

PRINCETON, N.J., Feb. 13 /PRNewswire/ -- Good news has arrived for women looking for a "yes" or "no" answer to one very important question: Am I having a baby? The new FIRST RESPONSE(R)GOLD Early Result Digital Pregnancy Test features an easy-to-read digital display that tells a woman "Yes" if she is pregnant, "No" if she is not. The Early Result Digital Pregnancy Test is the first First Response Pregnancy Test to feature an electronic "ready to use" indicator, which confirms the test is ready for use.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYWFNS1 )

"A clear 'yes' or 'no' response is sure to be a relief for women who are eager to find out if they are pregnant," says Lisa Masterson, M.D., a Santa Monica-based OB/GYN affiliated with Cedars-Sinai, St. John's and UCLA/Santa Monica hospitals. "The indicator showing that the test is working relieves anxiety for women; letting them know an accurate answer is coming soon."

Unlike other digital tests on the market, the First Response Early Result Digital Pregnancy Test uses a proprietary gold technology that is so sensitive it actually detects two different forms of human chorionic gonadotropin (hCG), the pregnancy hormone, including the variant hormone that better predicts early pregnancy. The sensitivity of FIRST RESPONSE technology makes it possible to detect the presence of just 18 mlU of hCG in urine. And like the trusted FIRST RESPONSE Early Result Pregnancy Test, the Early Result Digital Pregnancy Test detects hCG up to five days before a woman's missed period.

According to Janis Biermann, Senior Vice President of Education and Health Promotion for March of Dimes, the sooner a woman knows she's pregnant the sooner she can begin a prenatal health regimen. "The earliest da
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SOURCE Church and Dwight, Co., Inc.
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