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New FIRST RESPONSE(R) Home Ovulation Test Takes the Guesswork Out of Conception
Date:2/13/2008

First and Only Ovulation 20 Stick Test to Help Women Track Most Fertile

Days Throughout Entire Month

PRINCETON, N.J., Feb. 13 /PRNewswire/ -- Trying to predict the best time to conceive can be difficult, and most home ovulation tests provide only a handful of chances to identify the two most fertile days of a woman's cycle. But now there's a simpler way of tracking the most fertile days: The new FIRST RESPONSE Daily Ovulation Test includes 20 testing sticks instead of just seven, so women can predict throughout the whole month the important two days when they are most likely to conceive. The test works by detecting the increase in luteinizing hormone (LH) in urine, also known as the LH Surge that occurs right before ovulation-the most fertile time of a cycle.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080213/NYWFNS2 )

"Some women find it difficult to know when they are ovulating, especially if they don't have a reliable, 28-day menstrual cycle," says Lisa Masterson, M.D., affiliated with Cedars-Sinai, St. John's and UCLA/Santa Monica hospitals. "If women can test themselves all month using one accurate kit, finding that window of opportunity becomes less of a guessing game."

The FIRST RESPONSE Daily Ovulation Test provides 20 chances to find the two most fertile days of a woman's cycle. When the test detects the LH Surge, it displays two similar dark pink lines or the test line is darker. The LH surge is present in urine 24-36 hours before ovulation, and signifies that a couple should try to conceive within the next day and a half.

"Starting a family doesn't always happen as quickly as a couple may hope, and that can be stressful; but many couples simply aren't getting their timing right," says Barbara Collura, Executive Director, RESOLVE: The National Infertility Association. "A month's worth of tests is a useful way for women to keep track of their cycles and find their right time. This can relieve some of the anxiety of trying to get pregnant."

About the FIRST RESPONSE Daily Ovulation Test

FIRST RESPONSE Daily Ovulation Test works when a woman's urine comes in contact with a specially treated absorbent tip on the ovulation test stick. After 5 minutes the result window will reveal one or two lines -- the Reference Line, which is always present, and the Test Line. If the color and intensity of the Test Line is similar or darker than the Reference Line, this indicates the LH Surge. If the Test Line is lighter than the Reference Line or there is no visible Test Line, no LH Surge has been detected.

FIRST RESPONSE Daily Ovulation Test provides 20 tests for a one month supply of testing. The test is over 99% accurate in detecting LH Surge.

About RESOLVE

Founded in 1974, RESOLVE: The National Infertility Association, headquartered in McLean, VA, is the oldest and largest consumer-based, nonprofit organization that provides education, advocacy and compassionate support for those struggling with infertility in the United States. Each year, RESOLVE and its nationwide network of affiliates and chapters handle more than 1.5 million contacts from people seeking information and help. For more information, visit the RESOLVE website at http://www.resolve.org.

About Church and Dwight, Co. Inc.

Church and Dwight, Co., Inc., headquartered in Princeton, NJ, distributes First Response Early Result Pregnancy Test and other First Response products, including First Response Rapid Result Pregnancy Test, First Response Easy Read Ovulation Test, and Answer Pregnancy and Ovulation Tests.

Stephanie Schulman

Edelman

212-704-8183

Stephanie.Schulman@edelman.com


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SOURCE Church and Dwight, Co. Inc.
Copyright©2008 PR Newswire.
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