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New Empire BlueCross BlueShield Prism Plans Offer Better Choice and Affordability for New York Small Group Market
Date:10/17/2007

cross the

country through the Blue Cross Blue Shield Association's BlueCard

network. Our local New York network includes more of New York

Magazine's top doctors for eight consecutive years than any other area

network.

- Comprehensive benefits: Prism members will have 100 percent coverage on

key health screenings; no member co-pay or coinsurance payments on

annual in-network preventive care visits; and no in-network deductibles

available for "first dollar" coverage, which is an insurance policy

that pays the full value of a loss, without a deductible, up to the

limit of the policy coverage.

- Health and wellness: Prism offers a standard comprehensive suite of

health and wellness offerings through 360 degree Health, one of the

most robust benefit programs in the industry to comprehensively address

preventive care, health improvement and care coordination. The

program includes access to fitness club discounts, vision care

services, access to a 24/7 Nurse Line, weight management programs, and

more.

- Affordability: Empire Prism plans are more affordable than most

comparable EPO/PPO plans in the marketplace.

"Empire's Prism plans provide small employers and their brokers with the simplicity of a single solution for their employees, with a breadth of choice that our clients have come to expect," said Wagar.

Media:

Lisa Greiner

(212) 476-7011

Lisa.Greiner@empireblue.com

Investor Relations:

Michael Kleinman, 317-488-6713

About Empire BlueCross BlueShield

Empire BlueCross BlueShield (Empire) is the trade name of Empire HealthChoice Assurance, Inc., and Empire BlueCross BlueShield HMO is the trade name of Empire HealthChoice HMO, Inc., independent licensees of the Blue Cross Blue Shield Association, serving
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SOURCE Empire BlueCross BlueShield
Copyright©2007 PR Newswire.
All rights reserved

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