Navigation Links
New Dakim Campaign Promotes Brain Fitness for Seniors with Elderly Holding Signs Declaring 'My Brain Is Not Retired'
Date:3/26/2009

SANTA MONICA, Calif., March 26 /PRNewswire/ -- A new ad campaign from Dakim, Inc. features senior citizens holding signs that declare "My brain is not retired" and "My mind is in your hands" in a bid to broaden the use of dementia-fighting brain fitness tools in senior living communities. The campaign stems from the success of Dakim(R) BrainFitness(TM), the #1-selling senior-focused brain training system that has been adopted by nearly 250 senior care providers in 33 states since its introduction in 2006.

The ads broke in McKnight's Assisted Living and will expand to other trade publications over the next few months. Their call for incorporating brain fitness into communities' wellness programming is based on research like the Einstein Aging Study, which concluded that a group of 75- to 85-year-olds who were followed for many years reduced their risk of developing dementia by up to 63% through frequent, long-term cognitive stimulation.

"The brain fitness market didn't even exist four years ago and now it represents over a quarter of a billion dollars in sales, but it is still in its infancy - particularly for seniors. Only one senior living resident out of 50 currently has access to dedicated brain fitness programs," said Dakim CEO Dan Michel. "Our goal with this campaign is to raise awareness of the need to provide tools that can help seniors prevent or slow the development of dementia and thereby help them preserve their quality of life."

"Someone is diagnosed with Alzheimer's disease every 71 seconds, and half of all people over age 85 are affected. But dementia is not an inevitable consequence of aging, and seniors need strategies to defend themselves," said Kenneth Gal, President and CEO of The Cavalry Company, Dakim's advertising agency of record. "From that perspective, investing in brain fitness may be the most important thing that senior living providers can do for their residents
'/>"/>

SOURCE Dakim, Inc.
Copyright©2009 PR Newswire.
All rights reserved

1

GOOD

Page: 1 2 3

Related medicine news :

1. Dakim Recommends Six New Year Resolutions to Stay Cognitively Fit
2. Evangelical Homes of Michigan Adopts Dakim BrainFitness System, Becoming States First Senior Facility With Brain Training Machine
3. Dakim Showcases Interactive Brain Games to Combat Dementia on New Website
4. Physical Fitness Godfather Jack LaLanne Turns to Brain Fitness, Becoming Ambassador for Dakims [m]Power System
5. Kathleen Strauss to Help Launch Braille Literacy Campaign
6. Exercise Physiologist and Celebrity Trainer Bob Greene Leads National Campaign to Showcase Osteoarthritis Pain Management Techniques and New Treatment Approaches
7. Project Hangin Out With My Baby Launches National Childrens Music Giveaway Campaign at California Hospital Medical Center in Los Angeles
8. Statement of the American Cancer Society Cancer Action Network, American Heart Association, American Lung Association and the Campaign for Tobacco-Free Kids
9. Campaign for Guaranteed Healthcare for All Begins in Illinois with New Single-Payer Bill
10. Stent 4 Life: A campaign is launched to increase the use of primary PCI in acute coronary patients
11. Radiation Oncology Institute (ROI) Campaign Raises $7 Million
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/22/2013)... Over the next two decades, the cost of treating ... than double, topping more than $180 billion a year, ... the increase: an aging population. The report, from the ... was published May 22 in the journal Stroke ... system," Dr. Bruce Ovbiagele, chairman of the department of ...
(Date:5/22/2013)... Award Presented at the 2013 Annual ... here: http://bit.ly/13DkFfk , Merrill Corporation is pleased ... Product/Service of the Year” at the 7th M&A Advisor ... Hotel in Palm Beach, Florida. , Merrill DataSite ... solution that optimizes the due diligence process and ...
(Date:5/22/2013)... 22, 2013 Hurricane preparation isn’t just ... That’s why Amica Insurance is reminding everyone ... upcoming hurricane season. , “An important part of hurricane ... a senior assistant vice president at Amica Insurance. “The ... the threat of a storm.” , Flood damage is ...
(Date:5/22/2013)... (PRWEB) May 22, 2013 Finding trustworthy, loving ... parents can do for their children. To help parents in ... chock-full of information about their nurturing programs, staff and ... captures the warm spirit of Paty’s Daycare,” said Patricia “Auntie ... feel welcome when you visit the new website, from the ...
(Date:5/22/2013)... May 22, 2013 Unknown to the citizens ... at 30 mph. Minutes before it struck, the city’s ... nearing threat. This gave them time to reach safety and ... is proud to provide a product that will increase ... Wheelock SAFEPATH® SP40S Emergency Evacuation System provides employees ...
Breaking Medicine News(10 mins):Health News:Cost of Treating Strokes in U.S. Could Soar to $180B Annually by 2030: Report 2Health News:Cost of Treating Strokes in U.S. Could Soar to $180B Annually by 2030: Report 3Health News:Merrill DataSite New Press Release: Merrill DataSite® Virtual Data Room Honored as “Information Management Product/Service of the Year” 2Health News:Merrill DataSite New Press Release: Merrill DataSite® Virtual Data Room Honored as “Information Management Product/Service of the Year” 3Health News:Reviewing Insurance Policies: a Key Part of Hurricane Preparations 2Health News:Paty’s Daycare Launches New Website to Connect with Parents in Need of Nurturing Child Care 2Health News:Telcom & Data Introduces Wheelock SAFEPATH® SP40S Emergency Evacuation System, An Effective Office Tool to Protect Employees from Severe Weather Threats 2
... Hospira, Inc. (NYSE: HSP ), a leading global ... host a conference call to discuss its second-quarter 2009 results on ... , , The company will release its second-quarter 2009 results ... conference call. , , A live webcast of the ...
... military readiness, harms the health of soldiers and veterans, ... of Defense and Veterans Affairs, these agencies should implement ... goal of a tobacco-free military, says a new report ... phase in a ban on tobacco use in the ...
... Ormco Corporation, a subsidiary of Danaher Corporation (NYSE: ... jury verdict in its patent infringement case against Align Technology, ... to straighten teeth. The jury unanimously found that Align,s ... a patent held by Ormco. The claims at issue ...
... 26 Warner Chilcott Limited announced today that it will ... Meeting") and a Special Court-Ordered Meeting of Shareholders (the "Special ... the Company,s shareholders will be asked to vote in favor ... Company from Bermuda to Ireland. Subject to shareholder approval ...
... Calif., June 26 Align Technology, Inc. (Nasdaq: ... against Align in a lawsuit brought by Ormco Corporation (Ormco) ... for the Central District of California (District Court). Ormco alleged ... non-infringement, invalidity, as well as unenforceability of the patent. ...
... R.I., June 26 CVS Caremark (NYSE: ... been named as one of the nation,s leading corporations for innovative ... their families to make better choices about their own health and ... ) , , CVS Caremark received the ...
Cached Medicine News:Health News:DOD, VA should take stronger steps to combat tobacco use in military, veteran populations 2Health News:DOD, VA should take stronger steps to combat tobacco use in military, veteran populations 3Health News:Jury Renders Verdict for Ormco - Align's Invisalign(R) Product Infringes Ormco Patent 2Health News:Warner Chilcott to Hold 2009 Annual General Meeting of Shareholders and Special Court-Ordered Meeting of Shareholders 2Health News:Align Technology Announces Jury Verdict in Patent Litigation With Ormco Corporation 2Health News:CVS Caremark Recognized with Gold Award from National Business Group on Health for Promoting Healthy Lifestyles for Employees 2Health News:CVS Caremark Recognized with Gold Award from National Business Group on Health for Promoting Healthy Lifestyles for Employees 3
(Date:5/22/2013)... 22, 2013   Upsher-Smith Laboratories, Inc. ... its global Phase III clinical trial for ... for the management of epilepsy in adults, ... is specifically engineered to provide convenient once-daily ... levels observed with currently available treatment options.  ...
(Date:5/22/2013)... 22, 2013 MEDIFIRST SOLUTIONS, INC. (OTCQB: MFST) ... about some recent company developments. As Medifirst continues to ... communication with shareholders. Integrating social media into its investor ... and will post updates on Twitter.  The Facebook homepage ... Says CEO Bruce J. ...
(Date:5/22/2013)... TORONTO , May 22, 2013  Generex ... three presentations demonstrating the superiority of the AE37 breast ... Express, Inc. ( www.antigenexpress.com ). The presentations will be ... of Clinical Oncology (ASCO) to be held in ... 4, 2013. The presentation entitled " Booster ...
Breaking Medicine Technology:Upsher-Smith Successfully Completes Phase III Study Of USL255 (Extended-Release Topiramate) For Adjunctive Treatment Of Epilepsy In Patients With Refractory Partial-Onset Seizures 2Upsher-Smith Successfully Completes Phase III Study Of USL255 (Extended-Release Topiramate) For Adjunctive Treatment Of Epilepsy In Patients With Refractory Partial-Onset Seizures 3Upsher-Smith Successfully Completes Phase III Study Of USL255 (Extended-Release Topiramate) For Adjunctive Treatment Of Epilepsy In Patients With Refractory Partial-Onset Seizures 4Medifirst Solutions, Inc. Announces Update To Shareholders 2Generex Announces ASCO Presentations on the Antigen Express Advanced Stage AE37 Cancer Vaccine 2Generex Announces ASCO Presentations on the Antigen Express Advanced Stage AE37 Cancer Vaccine 3Generex Announces ASCO Presentations on the Antigen Express Advanced Stage AE37 Cancer Vaccine 4
... N. J. ,Oct. 14, 2011 /PRNewswire-Asia-FirstCall/ -- Mindray Medical ... developer, manufacturer and marketer of medical devices worldwide, today ... hand-held M series ultrasound platforms at the American Society ... October 14-18, 2011. The M7 ...
... MAHWAH, N.J., Oct. 14, 2011 /PRNewswire-Asia-FirstCall/ -- Mindray ... a leading developer, manufacturer and marketer of medical ... A3 anesthesia system, an expansion of its A ... that complements Mindray,s broad range of ultrasound and ...
Cached Medicine Technology:Mindray Introduces Enhancements for M Series Ultrasound Platforms at ASA 2Mindray Announces Expansion of its A Series Anesthesia Portfolio 2
... for laboratories looking for time and cost ... operation in terms of easy reagent cassette ... on-board stability., ,URISYS 2400 is a ... capability for medium to high volume laboratories ...
... The Small Joint Ball Electrode ... in small joint applications. With its ... tip, controlled capsuloligamentous or tendinous tissue ... When used in conjunction with the ...
Acufex arthroscopic electrodes are insulated for use in all fluids and come in boxes of 10....
... The Assistant Free ... retractors utilizing Velcro® straps. ... of the surgeon's operative ... personnel. Three retractor styles ...
Medicine Products: