Navigation Links
New Dakim Campaign Promotes Brain Fitness for Seniors with Elderly Holding Signs Declaring 'My Brain Is Not Retired'
Date:3/26/2009

SANTA MONICA, Calif., March 26 /PRNewswire/ -- A new ad campaign from Dakim, Inc. features senior citizens holding signs that declare "My brain is not retired" and "My mind is in your hands" in a bid to broaden the use of dementia-fighting brain fitness tools in senior living communities. The campaign stems from the success of Dakim(R) BrainFitness(TM), the #1-selling senior-focused brain training system that has been adopted by nearly 250 senior care providers in 33 states since its introduction in 2006.

The ads broke in McKnight's Assisted Living and will expand to other trade publications over the next few months. Their call for incorporating brain fitness into communities' wellness programming is based on research like the Einstein Aging Study, which concluded that a group of 75- to 85-year-olds who were followed for many years reduced their risk of developing dementia by up to 63% through frequent, long-term cognitive stimulation.

"The brain fitness market didn't even exist four years ago and now it represents over a quarter of a billion dollars in sales, but it is still in its infancy - particularly for seniors. Only one senior living resident out of 50 currently has access to dedicated brain fitness programs," said Dakim CEO Dan Michel. "Our goal with this campaign is to raise awareness of the need to provide tools that can help seniors prevent or slow the development of dementia and thereby help them preserve their quality of life."

"Someone is diagnosed with Alzheimer's disease every 71 seconds, and half of all people over age 85 are affected. But dementia is not an inevitable consequence of aging, and seniors need strategies to defend themselves," said Kenneth Gal, President and CEO of The Cavalry Company, Dakim's advertising agency of record. "From that perspective, investing in brain fitness may be the most important thing that senior living providers can do for their residents
'/>"/>

SOURCE Dakim, Inc.
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Dakim Recommends Six New Year Resolutions to Stay Cognitively Fit
2. Evangelical Homes of Michigan Adopts Dakim BrainFitness System, Becoming States First Senior Facility With Brain Training Machine
3. Dakim Showcases Interactive Brain Games to Combat Dementia on New Website
4. Physical Fitness Godfather Jack LaLanne Turns to Brain Fitness, Becoming Ambassador for Dakims [m]Power System
5. Kathleen Strauss to Help Launch Braille Literacy Campaign
6. Exercise Physiologist and Celebrity Trainer Bob Greene Leads National Campaign to Showcase Osteoarthritis Pain Management Techniques and New Treatment Approaches
7. Project Hangin Out With My Baby Launches National Childrens Music Giveaway Campaign at California Hospital Medical Center in Los Angeles
8. Statement of the American Cancer Society Cancer Action Network, American Heart Association, American Lung Association and the Campaign for Tobacco-Free Kids
9. Campaign for Guaranteed Healthcare for All Begins in Illinois with New Single-Payer Bill
10. Stent 4 Life: A campaign is launched to increase the use of primary PCI in acute coronary patients
11. Radiation Oncology Institute (ROI) Campaign Raises $7 Million
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/31/2014)... Sunday 31 August 2014: Mortality and morbidity ... year despite good use of oral anticoagulants, according to ... General Pilot Registry. The findings were presented for the ... chairperson Professor Gregory Lip (Birmingham, UK). , Professor Lip ... focused on management practices of European cardiologists conducted since ...
(Date:8/30/2014)... August 2014: A new batteryless cardiac pacemaker based ... motion was presented at ESC Congress 2014 today ... does not require battery replacement. , Mr Zurbuchen, ... at ARTORG, University of Bern, Switzerland, said: "Batteries ... Once they reach a critically low energy level, ...
(Date:8/30/2014)... In a world where a typical response to conflict is ... a game app to teach another way. Launched in ... is a colorful way to encourage moral values playfully. ... double-duty by teaching players new ways to find happiness and ... for consistently taking the high road, the Ultimate Karma game ...
(Date:8/30/2014)... August 31, 2014 Atlanta based automotive ... to help raise money and awareness for ALS by ... General Managers, staff, and even Vice President Jimmy Ellis ... film and can be viewed on their Youtube page; ... the challenge, general managers and staff also took the ...
(Date:8/30/2014)... 30, 2014 The Truth about Six Pack ... will reveal to users some shocking foods that can burn ... in modeling looks, as well as some motivation secrets for ... that there is one unique trick that can help users ... despite what many people might think, cardio exercise routines are ...
Breaking Medicine News(10 mins):Health News:AF mortality and morbidity high at 1 year despite good anticoagulant use 2Health News:Batteryless cardiac pacemaker is based on automatic wristwatch 2Health News:Newly Launched Ultimate Karma App Elicits Happiness in Players and Encourages Moral Values 2Health News:Jim Ellis Automotive Group Take the ALS Ice Bucket Challenge 2Health News:Truth about Six Pack Abs Review Reveals Unique Method to Eliminate Stubborn Stomach Fat 2
... age, they,often become forgetful and unsteady and may have ... need help recovering from an,injury or illness. Many don,t ... the familiar surroundings of home. The dilemma children,then face ... cared for without,placing them in an assisted living facility. ...
... to Play a Key Role as Governments and Civil Society ... Region Ponder Urgent Strategies to Tackle the Crisis, ... -- On World AIDS Day 2007, hundreds, perhaps thousands, of ... HIV in cities across,the Asia Pacific, becoming the latest statistics ...
... hip arthroplasty (THA), or hip replacement, is an ... have only followed patients for up to one ... issue of Arthritis Care & Research ( http://www.interscience.wiley.com/journal/arthritiscare ... years following hip replacement and found a long-term ...
... SAN FRANCISCO, Nov. 28 ECO2 Plastics, Inc.,(OTC ... eco-friendly,recycling company that is changing the way plastics ... that the Company,s,proprietary cleaning process can produce PET ... the manufacturing of food-contact containers., "Based upon ...
... Conseco, Inc. (NYSE:,CNO) said today that it has agreed to ... Group, Inc. (LTCG) for certain,back-office functions of the long term ... earlier this year that it was,considering this solution. Under the ... the customer call center and the ...
... -- There are estimated to be between ... with chronic Immune Thrombocytopenic Purpura (ITP), an autoimmune ... in their blood -- causing bruises, nosebleeds and, ... an international multicenter clinical research study led by ...
Cached Medicine News:Health News:Finding Ways for Seniors to Stay Safe, Healthy... and Home 2Health News:Finding Ways for Seniors to Stay Safe, Healthy... and Home 3Health News:New Asia Pacific Statistics Reveal an Alarming Incidence of HIV in MSM 2Health News:New Asia Pacific Statistics Reveal an Alarming Incidence of HIV in MSM 3Health News:New Asia Pacific Statistics Reveal an Alarming Incidence of HIV in MSM 4Health News:New Asia Pacific Statistics Reveal an Alarming Incidence of HIV in MSM 5Health News:New Asia Pacific Statistics Reveal an Alarming Incidence of HIV in MSM 6Health News:Long-term improvement seen with hip replacement 2Health News:ECO2 Plastics to File for FDA Approval for Food-Contact Applications 2Health News:ECO2 Plastics to File for FDA Approval for Food-Contact Applications 3Health News:Conseco to Implement Systems and Operational Solution From Long Term Care Group 2Health News:Conseco to Implement Systems and Operational Solution From Long Term Care Group 3Health News:Conseco to Implement Systems and Operational Solution From Long Term Care Group 4Health News:Conseco to Implement Systems and Operational Solution From Long Term Care Group 5Health News:Eltrombopag studied in Idiopathic Thrombocytopenic Purpura 2
(Date:8/29/2014)... , Aug. 29, 2014 Medina Medical announced ... and member of the Board of Directors on August ... device development and commercialization experience, including over a decade ... previously served as a Partner of the medical device ... CEO of two Foundry start-ups. Mr. Engelson previously served ...
(Date:8/29/2014)... Research and Markets  has announced the addition of the ... to their offering. The Central Nervous System ... segments of pharmaceuticals industry. The numbers of CNS disorders have ... unable to meet the market requirements. There has been steady ... over the past two decades. The market for CNS therapies ...
(Date:8/29/2014)... Corporation , a neurodiagnostics medical device company based in ... Forcht Dagi , MD, DmedSc, MPH, MBA, FACS, FRCSEd  was ... " Teo Forcht Dagi is an experienced leader with ... said Remis Bistras , President and CEO of Vittamed. ... entrepreneurial expertise to our Board." Dr. Dagi is ...
Breaking Medicine Technology:Medina Medical Announces Erik T. Engelson Joins as Chief Executive Officer 2US CNS Disorders Drug Pipeline Insight 2014 2Vittamed Adds Prominent Neurosurgeon and Venture Capitalist T. Forcht Dagi to Board of Directors 2
... Data Reviewed in End of Phase 2a Meeting , ... (Nasdaq: VIAP ), a biotechnology company focused on ... metabolic disease, announced today that an end of Phase 2a ... held with the U.S. Food and Drug Administration (FDA). ...
... New Capabilities Will Further Extend GeneXpert System Technology Advantages , ... CPHD ) today announced that it has received a ... and Infectious Diseases to develop new ten-color detection technology for ... be awarded to Cepheid and the University of Medicine ...
Cached Medicine Technology:VIA Pharmaceuticals Meets With FDA to Discuss Next Steps For VIA-2291 and Phase 3 Outcome Trial in Cardiovascular Disease 2VIA Pharmaceuticals Meets With FDA to Discuss Next Steps For VIA-2291 and Phase 3 Outcome Trial in Cardiovascular Disease 3VIA Pharmaceuticals Meets With FDA to Discuss Next Steps For VIA-2291 and Phase 3 Outcome Trial in Cardiovascular Disease 4VIA Pharmaceuticals Meets With FDA to Discuss Next Steps For VIA-2291 and Phase 3 Outcome Trial in Cardiovascular Disease 5Cepheid Receives Grant to Develop Ten-Color Real-Time PCR Detection Technology for Use in the GeneXpert(R) System 2Cepheid Receives Grant to Develop Ten-Color Real-Time PCR Detection Technology for Use in the GeneXpert(R) System 3Cepheid Receives Grant to Develop Ten-Color Real-Time PCR Detection Technology for Use in the GeneXpert(R) System 4
For temporary cardiac pacing after open heart surgery. The zig-zag portion of the heartwire is embedded into the desired area of the myocardium (epicardially)....
For temporary cardiac pacing after open heart surgery. The zig-zag portion of the heartwire is embedded into the desired area of the myocardium (epicardially)....
For temporary cardiac pacing after open heart surgery. The zig-zag portion of the heartwire is embedded into the desired area of the myocardium (epicardially)....
... Hoffmann® II Hybrid External Fixation System ... generation in hybrid fixation. It incorporates ... and is designed to offer speed ... patented Hoffmann® snap-fit technology. , ,Using ...
Medicine Products: