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New Cosmetic Trends Change the Face of the Australian Botox Market
Date:9/17/2008

trend that continues to grow is "bridal Botox", with an increasing number of brides requesting lip enhancements and facial Botox injections prior to their big day. Dr. Chan says, "I usually see a couple of brides per month, most of them after lip enhancements and facial Botox treatments."

As far as Botox specifically for special occasions goes, Dr. Chan says there is a distinct peak season, "The Highest seasons are definitely around August to November - the second half of the year is always busier than the first."

"However, special occasion Botox can be in demand at any time of year - I see a few clients who come in just once a year to treat themselves for their birthday," says Dr. Chan.

The increase in Botox's popularity has seen the treatment used for an increased range of procedures, such as injections into the armpits to prevent excessive http://www.thevictoriancosmeticinstitute.com.au/hyperhidrosis/ [sweating]. This is another popular treatment for brides to be who don't want to worry about sweat marks on their wedding day.
Another interesting trend is the amount of younger people undergoing Botox treatments. "Botox is not only popular for people wanting to eliminate wrinkles," says Dr. Chan, "An increasing number of clients are getting Botox at a younger age to pre-emptively prevent http://www.thevictoriancosmeticinstitute.com.au/wrinkles/ [wrinkles] rather than to fix them."

It is currently estimated that Australians consume more Botox per capita than any other country.

The Victorian Cosmetic Institute has two locations in Melbourne, Australia and features a team of specialised cosmetic doctors, and nurses. The Institute uses the latest research, products and technology
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