New Colonial Life Brand Clarifies Company's... (nderstand and appreciate the benefits av...)

New Colonial Life Brand Clarifies Company's Strengths

Date:1/9/2008

nderstand and appreciate the benefits available to them through the workplace -- whether provided by Colonial Life or another company -- and helping employers maximize the value of their investment in their workers.

Colonial Life is the nation's second largest provider of voluntary benefits at the workplace, based on annual sales.*

Skyrocketing health insurance costs are forcing many employers to cut back benefits or ask employees to pay higher deductibles, copayments and premiums. That leaves a big gap between the benefits employers would like to offer and those they can afford -- and an equally big gap in employees' understanding of the changes, what their choices are and how to make the most of their benefits. But many employers don't have the time, resources or in-house expertise to help their employees understand what they have and what else they need. Colonial Life does it for them, and at no fee.

"A comprehensive, consistent benefit communications plan can have as much or more to do with employee satisfaction as what's actually in the benefits package," Gilligan says.

The repositioned brand is the culmination of a year-long project involving research with employees, employers and insurance salespeople. It replaces the previous Colonial Supplemental Insurance brand name.

While the brand is changing, the direction of the company is not, Gilligan says. "We'll continue to do what we do best: provide benefit communications and enrollment services along with valuable insurance products and excellent customer service. Colonial Life's goal is to help businesses build a more loyal and satisfied work force -- and ultimately, a stronger business."

About Colonial Life

Colonial Life & Accident Insurance Company is a market leader in providing insurance benefits for employees and their families through their workplace, along with individual benefits education, advanced yet simple-to-use enrollment technology and quality pers
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SOURCE Colonial Life
Copyright©2008 PR Newswire.
All rights reserved

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New Colonial Life Brand Clarifies Company's...(nderstand and appreciate the benefits av...),Health