New Colonial Life Brand Clarifies Company's...( Benefit communications capabilitie...),Health

Benefit communications capabilities help employers, employees get more

value from workplace benefits plans

COLUMBIA, S.C., Jan. 9 /PRNewswire/ -- One of the employee benefits industry's biggest hitters has a new look -- and a clearer message. Colonial Life & Accident Insurance Company today launched a new brand, logo and tagline designed to better communicate who the company is and what it does.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080109/CLW033LOGO )

The new brand name "Colonial Life" along with the tagline "Making benefits count" reflect the company's strengths in one-to-one benefit communications and enrollment services alongside its personal insurance coverages.

"Our new brand says a lot more about what makes us stand out from the competition," explains Tom Gilligan, senior vice president of marketing and branding. "Colonial Life still offers valuable, affordable protection for workers and their families through insurance benefits like life, disability, accident, hospital confinement indemnity and limited benefit medical plan coverage. But the personal, straightforward approach of our benefits education and enrollment services goes beyond that to help increase employee satisfaction and enhance the value of an employer's benefits package. We help make benefits count for employers and employees alike."

The new logo unveiled today includes the word "Colonial" in a strong, traditional blue and the word "Life" in a fresh, vibrant green. The two words are linked by a series of six spheres, each in a different shape and color representing the uniqueness of each Colonial Life customer and his or her personal needs. The spheres connect the "i" in each word to symbolize the company's strength in one-to-one benefits counseling. The tagline "Making benefits count" emphasizes Colonial Life's commitment to helping workers u
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