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New Children's Publisher Purple Carrot Books Celebrates #1 Top-downloaded App on iTunes for “National Eat Your Vegetables Day" with Market Launch of First Print Edition

Sacramento, CA (PRWEB) June 17, 2013

Fresh off receiving more than 40,000 downloads AND the #1 Spot in Top Free iPad Book Apps during their recent Memorial Day promotion, the print edition of The Prisoner of Carrot Castle hit the Direct-to-Consumer market June 15th, brought to young readers aged 2 – 8 by the independent publishing partnership of Purple Carrot Books and Possibility Books.

For founder/author and wellness coach and blogger Chris Pedersen, her work with children’s healthy eating books is all about getting kids to learn good eating habits now, so they won’t face the life-altering cancer she fought off by changing her diet completely. Says Pedersen, “I have a passion for healthy eating and teaching others how to be healthy. Out of this passion, being a children’s writer and wishing to contribute to the fight against childhood obesity, I wrote The Prisoner of Carrot Castle.”

“If I can fight a genetic cancer and win, then people who don’t eat healthy can…(learn from me).” – Style Magazine, June 2012.


“Each page is loaded with beautiful illustrations and interactive items that will keep your child entertained.” – APPADVICE.COM

“Most kids, even those who aren’t picky eaters will enjoy Aiden’s adventure. Helping Aiden slide through the vegetable-based walls of Carrot Castle was surprising and fun. Kids will enjoy feeding Aiden his carrots and broccoli as they read. More like dessert than a dreaded side dish, The Prisoner of Carrot Castle will appeal to a child’s insatiable appetite for entertainment. Recommended for kids aged 3 to 8-years-old.” – THEIMUM.COM

“Four Stars… Very Cute… Hours of fun and education for kids.” – Logic Lou

“Sweet… story … lend(s) itself well to students then creating their own stories with food. Also good for comparing and contrasting and critical thinking. Do you think a carrot (would) be a good material for a castle? Why or why not?”

Quotes from people who have read the book:

“The story the Prisoner of Carrot Castle is engaging, entertaining, and very amusing… that can be thoroughly enjoyed by readers of all ages.“ ~ Kristen M, 1st grade teacher

"Overall, most kids, even those who aren't picky eaters will enjoy Aiden's adventure. More like dessert than a dreaded side dish, The Prisoner of Carrot Castle will appeal to a child's insatiable appetite for entertainment. Recommended for kids aged 3 to 8-years-old." ~ Emily, parent

“Great addition to your kid’s toolbox for life.” ~ Mary, teacher

“Charmed by the story and illustrations… enjoyed the sense of action and adventure found in the tale.” ~ Heather L, parent

An example of the new indie breed of publishing ventures:
Purple Carrot Books launches with a deep bench of episodic elementary-aged scholastic reader, fantasy, and adventure characters and story, intended for direct-to-consumer print, mobile app, pad, and eBook formats.

About the first series:
With the publication of their first print title from the best-selling new series The Veggie Chronicles, Prisoner of Carrot Castle is a character-driven episodic first installment, introducing the fantasy adventures of Aiden who hates vegetables. Aiden has a grand imagination and the courage to confront angry Kings and broccoli forests. His next adventure takes him on a wild adventure with pirates as he confronts his dislike of peas! The series combines classic storytelling with enough technical and lesson-driven features to capture readers’, their parents’ and teachers’ attention.

Classic kids storytelling, brilliant illustrations, and fun adventure! A hallmark of Purple Carrot apps and books is (and will be in future titles) their commitment to content that addresses a child’s mind, body, and spirit – all stories nod to what we have always loved about classic storybook experiences, with up-to-date interactive features that 4 to 7 year-old fingers and minds will love to play with over and over again.

The Prisoner of Carrot Castle without the curriculum set is available in interactive gaming format at iTunes for $2.99. The print edition is offered at $10.00 and is currently available for direct purchase at The print edition is immediately available for sale to indie resellers (books and specialty) at significant bulk discounts from Possibility Books. Retailers should contact the publisher at info(at)possibilitymediagroup(dot)com.

Nonprofits & Purple Carrot:
The company seeks to partner with nonprofits who want to pair their mission with the Purple Carrot brand – for every book sold to a nonprofit’s constituency, $1.00 will be donated to that approved nonprofit. Soilborn Farms, The Junior League of Sacramento and Kids 2.0, founded by Nicolas’ Garden, are among the first non-profits to sign up for this program beginning everywhere August 1. Interested nonprofits should contact info(at)possibilitymediagroup(dot)com.

A unique children’s publishing partnership:
Combining the strengths of a new media publishing, PR, and social marketing company using the latest in social, mobile, and web technology to fuel content discovery and powerful brand campaigns with a duo author/illustrating partnership who possess brand-valuable, long-tail characters and stories sufficient to fuel years of quality, episodic adventure, this new publishing model hopes to prove that brand can be established and grown using direct-to-consumer approaches.

Socially responsible, branded entertainment:
Through social-engaging brand websites with fresh, relevant content, that looks to change the outlook for kid’s health, wellness, and learning abilities, Purple Carrot Books will use direct-to-indie retail sales programs and advanced social marketing technology, as well as seasoned public relations and media expertise working in the content discovery space (recently Possibility Books’ parent newcomer Possibility Media Group helped launch the wildly successful brand of 8 year-old entrepreneur Nicolas Come and his healthy cooking mobile recipe app Nicolas’ Garden).

Purple Carrot Books hopes to establish itself by quality successes, not quantity, reaching and sustaining loyal brand customers, all while keeping more profit on the side of the creators and providing enhanced value for readers and families in children’s content experiences.

Seeking licensing partnership:
Expanded curriculum suitable for the classroom or in-home education, animated social gaming, and television and video are all on deck as objectives to develop and deliver in 2014. The company is also interested in licensing characters for expanded entertainment and educational use.

Seeking to expand their brand:
The duo publishing partnership is also seeking to find fresh, new indie children’s books by authors with characters intended for episodic development to bring under their expanding marketing and sales programs.

The company expects to introduce a new installment each year of all three series, in print and mobile application formats. Purple Carrot Books hopes to offer ongoing top quality books, apps, interactive learning experiences, and engaging educational curriculum to parents, teachers, and organizations hungry for meaningful and innovative children’s content. Parents and teachers love Purple Carrot, but kids love their books even more.


Purple Carrot Books’ First Publication: The Prisoner of Carrot Castle
Grab your cape and join the fun! Aiden is just an ordinary kid—loves costume play, watching clouds pass by, seeing castles in the sky…and he doesn’t like vegetables. In The Prisoner of Carrot Castle Aiden’s imagination transports him to a far away place where he finds himself a prisoner in a cell made of carrots. What will he do? Must he face the angry King? Will his hatred of vegetables get him into trouble? Come along and help Aiden as he tries to escape from Carrot Castle. The Prisoner of Carrot Castle is available as a print book and an interactive, engaging iOS app, which recently topped iTunes’ children’s book app charts.

A cancer survivor and devoted vegan, author and founder Chris Pedersen, along with her gifted, diverse illustration partner, Kate Jeong of Canada, also have written the first installments of two additional series expected to be published in print and mobile formats early in 2014. Blondilocks, a contemporary remake of the classic fairytale, and Ethan Bletcher: Braves a Bully, elementary-aged Ethan takes on the challenge of safely communicating his way through a bully at school, and makes him his friend.

Purple Carrots Books on Facebook:
Purple Carrot Books on LinkedIn:

About Chris Pedersen
Author Chris Pedersen is an advocate for optimum wellness at every age. Through her own life experiences and a journey through beating colon cancer, Chris has acquired volumes of up-to-the-minute nutritional knowledge, which she shares generously through her books and other writing projects. Her love for teaching children led Chris to write tales that teach the value of making healthy choices. Chris also writes an engaging healthy eating blog @

About Kate Jeong
Born and raised in South Korea, Kate studied craft at Ewha Women's University. She lives in Canada and is passionate about visual development and illustration, especially children's books and stories. She also showcases more of her work at her blog @

About Possibility Books
Words have the power to change history and our lives. Innovating ideas have the power to change the world. Possibility Books is dedicated to bringing stories that change lives for the better and to tell untold stories of people for whom their singular perspectives or artistry have the potential to heal and inspire. We do social impact publishing because words help change the world if they’re used to good ends.

Media Contact:
Drisha Leggitt, Director, Public Relations, Possibility Media Group
Drisha.Leggitt(at)PossibilityMediaGroup(dot)com, 916-206-2553

Purple Carrot Books/Possibility Books Contact:
Tracy Saville, CEO, Possibility Books
Tracy.saville(at)possibilitymediagroup(dot)com, 916-717-3250

**“While the origins of June 17th as National Fresh Fruit and Vegetables Day is unknown, calendars carry it often and the USDA reinforces it: it is the perfect opportunity to re-introduce a healthy portion of vegetables into kids’ diets. On this day we encourage families and kids to eat vegetables for every meal, and for a snack, and then try it again the next day, and the next! We encourage parents to let the kids help with dinner, preparing the salad and vegetables. Along the way, tell your kids a little about the importance of vegetables for a long and healthy life.”

For more information about fruit and vegetable intake, visit the USDA website at: Healthy Resource Center.
For more information on the developing child, visit Harvard’s Center on the Developing Child at:

Read the full story at

Source: PRWeb
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