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New CDC Study Shows Tobacco Marketing Influences Kids to Smoke, Underscores Need for FDA Regulation of Tobacco Products
Date:2/12/2009

ing its first four years, while a second study found that the campaign not only paid for itself in its first two years, but also saved between $1.9 billion and $5.4 billion in health care costs. These two studies were published online today by the American Journal of Prevention Medicine (www.ajpm-online.net). A third study in the February issue of Ethnicity and Health found that youth exposed to the truth(R) campaign were more likely to have anti-tobacco beliefs and attitudes.

These studies show that tobacco prevention campaigns are a vital element of the overall effort to reduce tobacco use and its devastating consequences. Unfortunately, both nationally and in the states, these programs are badly underfunded and fall woefully short of the $13.4 billion a year the tobacco companies spend to market their deadly and addictive products. This year, the states will collect $24.6 billion in revenue from the tobacco settlement and tobacco taxes, but will spend less than three percent of it on tobacco prevention and cessation programs. No state currently meets the CDC's recommendation for funding such programs and many states are considering cuts to their programs.

It is critical that both the federal government and the states increase funding for programs to prevent kids from smoking and help smokers quit. As underscored by the new studies, the evidence is abundantly clear that these programs not only reduce smoking and save lives, they save money by reducing tobacco-related health care costs. It is penny-wise and pound-foolish to skimp on funding for these programs.

Today's new studies follow a landmark August 2008 report by the National Cancer Institute that reached the federal government's strongest conclusions to date that 1) tobacco advertising and promotion cause kids to smoke and 2) mass media campaigns are effective at reducing smoki
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SOURCE Campaign for Tobacco-Free Kids
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