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New CDC Study Shows Tobacco Marketing Influences Kids to Smoke, Underscores Need for FDA Regulation of Tobacco Products
Date:2/12/2009

y do not market to kids, they're sure doing a good job of getting kids to use their products. This study was published in the February 13, 2009, issue of the CDC journal Morbidity and Mortality Weekly Report (www.cdc.gov/mmwr).

Congress can protect our nation's children by granting the FDA authority to regulate the manufacturing, marketing and sale of tobacco products. This bill would impose specific restrictions on tobacco marketing that appeals to children. It would limit tobacco advertising in stores and in magazines with significant teen readership to black-and-white text only, eliminating the colorful images that depict smoking as cool and glamorous. It would ban outdoor tobacco advertising near schools and playgrounds, end tobacco sponsorships of sports and entertainment events, and require stores to place tobacco products behind the counter. The bill would also grant the FDA and the states authority to further limit tobacco marketing.

In addition to these marketing restrictions, the legislation would require larger and more effective health warnings, ban misleading terms such as "light" and "low-tar," strictly regulate all health claims about tobacco products, require disclosure of the contents of and changes to tobacco products, and empower the FDA to mandate changes in tobacco products, such as the reduction or removal of harmful ingredients.

Three Studies Finds truth(R) Prevention Campaign Reduces Smoking and Saves Money

In addition to the new CDC studies, three new research papers find that truth(R), the national youth smoking prevention campaign conducted by the American Legacy Foundation, has been both highly effective and cost-effective in preventing America's youth from starting to smoke. One study found that truth(R) was directly responsible for keeping 450,000 teens from starting to smoke dur
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SOURCE Campaign for Tobacco-Free Kids
Copyright©2009 PR Newswire.
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