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New CDC Study Shows Tobacco Marketing Influences Kids to Smoke, Underscores Need for FDA Regulation of Tobacco Products
Date:2/12/2009

Other Studies Show Effectiveness of Tobacco Prevention Campaigns

WASHINGTON, Feb. 12 /PRNewswire-USNewswire/ -- The following is a statement by Matthew L. Myers, President, Campaign for Tobacco-Free Kids:

(Logo: http://www.newscom.com/cgi-bin/prnh/20080918/CFTFKLOGO)

Several scientific studies released today provide powerful new evidence that tobacco marketing causes kids to smoke, while anti-tobacco advertising campaigns prevent smoking. These studies send a loud and clear message to the nation's policy makers: We need less tobacco marketing and more tobacco prevention.

It is critical that Congress this year pass legislation granting the U.S. Food and Drug Administration (FDA) authority to regulate tobacco products and marketing, which among other things would crack down on tobacco marketing that appeals to kids. It is also imperative that Congress and the states increase funding for programs proven to prevent kids from smoking and help smokers quit.

CDC Study: Youth Smokers Overwhelmingly Prefer Three Most Heavily Advertised Brands

A study published by the Centers for Disease Control and Prevention (CDC) finds that the three most heavily advertised cigarette brands - Philip Morris' Marlboro, Lorillard's Newport and R.J. Reynolds' Camel - continue to be the preferred brands of youth smokers. These brands were preferred by 78.2 percent of middle school smokers and 86.5 percent of high school smokers. Marlboro is preferred by more high school smokers, 52.3 percent, than all other brands combined.

This study indicates that, despite limited restrictions placed on tobacco marketing by the 1998 state tobacco settlement, tobacco marketing continues to have a large and disproportionate impact on the nation's youth. While tobacco companies claim the
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SOURCE Campaign for Tobacco-Free Kids
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